Format:
1 Online-Ressource (xiv, 566 Seiten)
,
Illustrationen, Diagramme
Edition:
7th edition
ISBN:
9781292327914
Content:
Integrated communications; Branding; How marketing communications work; Marketing communications planning; Advertising; Media planning; Brand activation; Direct marketing; Public relations; Sponsorship; Exhibitions and trade fairs; Measuring campaign effectiveness; Ethical issues in marketing communications.
Content:
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context
Note:
Includes bibliographical references and index
Additional Edition:
ISBN 9781292327891
Additional Edition:
ISBN 1292327898
Additional Edition:
Erscheint auch als Druck-Ausgabe Pelsmacker, Patrick de, 1957 - Marketing communications Harlow : Pearson, 2021 ISBN 9781292327891
Language:
English
Subjects:
Economics
Keywords:
Marketingmanagement
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