Umfang:
1 online resource
ISBN:
9781315109428
,
9781351613019
Serie:
China perspectives series
Originaltitel:
Fu hao Zhongguo
Inhalt:
The distorted symbols about China -- The metalanguage's mechanism of communicating the whole via the part and the strategy of corporate communication -- The semantic multiplicity of symbolic signification: the evolution of classic Chinese symbols through history -- The selectivity of symbolic signifiers: the root cause for the -- Communication of negative Chinese images in modern times -- The metalanguage's mechanism of communicating the whole via the part: how the image of China is constructed via non-government symbols -- The mechanism of synergic communication between two systems of signifiers: the international communication of the Chinese media -- The "APEC Blue": the transmutation of symbols from mass communication to groups communication -- The characteristics of strong symbols and their power of communication -- Conclusion -- Postscript.
Weitere Ausg.:
ISBN 9781138089112
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 9781138089112
Sprache:
Englisch
DOI:
10.4324/9781315109428
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