UID:
almahu_9949880616402882
Umfang:
1 online resource :
,
text file, PDF
Ausgabe:
First edition.
ISBN:
9781315118994
,
1315118998
Serie:
The Little Big Book Series
Inhalt:
"The formalization of innovation is a critical factor in the long-term success of innovation. The Body of Innovation Knowledge (BOIK) being developed by a group of academics, consultants and corporations to address this critical need. This book outlines and discusses the framework (or lifecycle) for innovation. This book will provide a comprehensive look at the Innovation Body of Knowledge for product strategy, marketing, R & D, development, and commercialization functions. There will be an emphasis on top management enablers and techniques to create and embed systematic corporate innovation. Examples and illustrations of innovation and measurement tools, techniques, and metrics are presented throughout the book."--Provided by publisher.
Weitere Ausg.:
ISBN 9781315118994
Weitere Ausg.:
ISBN 9781482258967
Sprache:
Englisch
URL:
https://www.taylorfrancis.com/books/9781315118994
Bookmarklink