UID:
almahu_9949865736702882
Format:
1 online resource (273 pages)
Edition:
1st ed.
ISBN:
9781351858335
,
1351858335
,
9781351858328
,
1351858327
,
9781315229188
,
1315229188
,
9781351858311
,
1351858319
,
1138746894
,
9781138746893
Content:
"Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainability targets every five years. To remain relevant in this fast-paced field with new principles and concepts that surface daily, the second edition will have all chapters updated with new case studies, and a new chapter on capital cost accounting will be added. The new case studies will be on Nike, Samsung Electronics, Apple Inc., BMW, and many other corporations."--Provided by publisher.
Note:
Part Section I The Case for Greener Products --
,
chapter 1 Introduction /
,
chapter 2 Market Drivers for Greener Products --
,
chapter 3 Regulatory Drivers for Greener Products --
,
part Section II Making Greener Products --
,
chapter 4 Greener Product Design Examples --
,
chapter 5 Advancement and Applications of the Framework for Greener Products /
,
chapter 6 Valuing Natural Capital ............................................................................ by Libby Bernick with contributions from James Richens and Sarah Aird --
,
part Section III Marketing Greener Products --
,
chapter 7 Green Marketing --
,
chapter 8 Marketing Green: Best Practices from OgilvyEarth /
,
chapter 9 Aspects of Green Marketing --
,
chapter 10 Best Practices and Conclusions --
,
.
Additional Edition:
Print version: Iannuzzi, Al. Greener Products : The Making and Marketing of Sustainable Brands, Second Edition. Milton : CRC Press, ©2017 ISBN 9781138746893
Language:
English
URL:
https://www.taylorfrancis.com/books/9781315229188
Bookmarklink
