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  • 1
    Book
    Book
    The American Marshall Plan film campaign and the Europeans : a captivated audience? (2018)
    London : Bloomsbury Academic
    Details
    UID:
    gbv_896777782
    Format: xv, 337 Seiten , Illustrationen
    ISBN: 9781350009332 , 9781350126374
    Content: "The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film - the 170 that remain from the 200 estimated to have been made - and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century"--
    Note: Literaturverzeichnis: Seite 310-327 , Filmographie: Seite 241-254
    Additional Edition: ISBN 9781350009349
    Additional Edition: ISBN 9781350009356
    Additional Edition: Erscheint auch als Online-Ausgabe Fritsche, Maria, 1969 - The American Marshall Plan film campaign and the Europeans [London] : Bloomsbury Academic, 2018 ISBN 9781350009363
    Additional Edition: ISBN 9781350009349
    Additional Edition: ISBN 9781350009356
    Additional Edition: Erscheint auch als Online-Ausgabe Fritsche, Maria, 1969 - The American Marshall Plan Film Campaign and the Europeans London : Bloomsbury Publishing PLC, 2018 ISBN 9781350009349
    Language: English
    Subjects: History , General works
    RVK:
    NQ 5900
    RVK:
    AP 49700
    RVK:
    AP 59606
    Keywords: Marshall-Plan ; Film ; Filmproduktion ; Rezeption ; Visualisierung ; Geschichte
    URL: Inhaltsverzeichnis
    Author information: Fritsche, Maria 1969-
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  • 2
    Online Resource
    Online Resource
    The American Marshall Plan film campaign and the Europeans : a captive audience? (2018)
    [London] : Bloomsbury Academic | London : Bloomsbury Publishing
    Details
    UID:
    gbv_1018534377
    Format: 1 Online-Ressource (xvi, 344 pages) , Illustrationen
    Edition: 2014
    ISBN: 9781350009363 , 9781350009349 , 9781350009356
    Content: "The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save wartorn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film -- the 170 that remain from the 200 estimated to have been made -- and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century."--Bloomsbury Publishing
    Note: Includes bibliographical references and indexes , Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
    Additional Edition: ISBN 9781350009332
    Additional Edition: Erscheint auch als Druck-Ausgabe Fritsche, Maria, 1969 - The American Marshall Plan film campaign and the Europeans London : Bloomsbury Academic, 2018 ISBN 9781350009332
    Additional Edition: ISBN 9781350126374
    Language: English
    Subjects: History , General works
    RVK:
    NQ 5900
    RVK:
    AP 59606
    RVK:
    AP 49700
    Keywords: Marshall-Plan ; Film ; Filmproduktion ; Rezeption ; Visualisierung ; Geschichte
    DOI: 10.5040/9781350009363
    URL: Volltext
    URL: Volltext
    URL: lizenzpflichtig
    Author information: Fritsche, Maria 1969-
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Online Access
    Open Access Request
    Stabi Berlin
    UB Potsdam
  • 3
    Book
    Book
    The American Marshall Plan film campaign and the Europeans : a captivated audience? (2018)
    London ; Oxford ; New York ; New Delhi ; Sydney :Bloomsbury Academic,
    Details
    UID:
    almahu_BV044882795
    Format: xv, 337 Seiten : , Illustrationen ; , 25 cm.
    Edition: First published
    ISBN: 978-1-3500-0933-2
    Additional Edition: Erscheint auch als Online-Ausgabe, PDF ISBN 978-1-3500-0934-9
    Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 978-1-3500-0935-6
    Language: English
    Subjects: History , General works
    RVK:
    NQ 5900
    RVK:
    AP 49700
    RVK:
    AP 59606
    Keywords: Marshall-Plan ; Filmproduktion ; Film ; Rezeption ; History
    URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030276968&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
    Author information: Fritsche, Maria, 1969-,
    Library Location Call Number Volume/Issue/Year Availability
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  • 4
    Online Resource
    Online Resource
    The American Marshall Plan film campaign and the Europeans : a captive audience? (2018)
    [London] :Bloomsbury Academic,
    Details
    UID:
    edocfu_9959870251602883
    Format: 1 online resource (xvi, 344 pages) : , illustrations
    ISBN: 1-350-00936-9 , 1-350-00934-2
    Content: "The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save wartorn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film -- the 170 that remain from the 200 estimated to have been made -- and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century."--Bloomsbury Publishing.
    Note: Introduction -- 1. Visualizing the Marshall Plan -- 2. By Europeans - For Europeans: Local Film Production -- 3. The Cold War as Text and Context -- 4. US Policy into Film: Productivity -- 5. US Policy into Film: European Integration -- 6. Filmmakers and Information Officers as Cultural Transmitters -- 7. Marshall Plan Films and their Audiences -- 8. Distribution and Exhibition -- 9. Conclusion -- Filmography -- Bibliography and Sources -- Index. , Also issued in print.
    Additional Edition: ISBN 1-350-12637-3
    Additional Edition: ISBN 1-350-00933-4
    Language: English
    DOI: 10.5040/9781350009363
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    FU Berlin
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