Umfang:
1 online resource (314 pages)
Ausgabe:
1st ed.
ISBN:
9781350030831
Serie:
Fundamentals Series
Anmerkung:
Cover -- Title Page -- Contents -- Introduction -- Chapter 1The business of fashion -- The fashion industry: An overview -- The impact of technology -- Influential designers and global fashion brands -- Case study: Burberry -- Chapter summary -- Checklist -- Exercise -- Interview: Jamie Huckbody -- Chapter 2Fashion trend prediction -- Understanding fashion forecasting and trend prediction -- Product development, lifecycle and trends -- The forecasting process -- Trend prediction as a tool for fashion brands -- Forecasting and trend prediction companies -- Case study: Trendstop -- Chapter summary -- Checklist -- Exercise -- Interview: Jaana Jätyri -- Chapter 3Getting a product to market -- The fashion organisation -- The role of the fashion manager -- Basic management methods for fashion managers -- Marketing management theories and frameworks -- Case study: Prada -- Chapter summary -- Checklist -- Exercise -- Interview: Simon Johnson -- Chapter 4Fashion transition -- Fashion buying -- Fashion merchandising -- Global sourcing and the supply chain -- Retail -- Distribution channels -- Case study: Topshop app -- Chapter summary -- Checklist -- Exercise -- Interview: Michelle Vaughan -- Chapter 5Fashion marketing and communication -- Understanding marketing -- The fashion consumer -- Fashion promotion -- Fashion communication -- Case study: ZARA marketing strategy -- Chapter summary -- Checklist -- Exercise -- Interview: Jamie Holloway -- Chapter 6The fashion machine -- The fashion calendar -- The fashion press -- Fashion editorial -- Fashion curating, online exhibition and the trade show -- Case study: The future of New York Fashion Week -- Chapter summary -- Checklist -- Exercise -- Interview: Charmone Diane Williams -- Chapter 7Fashion entrepreneurship and management -- Entrepreneurial practice
,
Developing new concepts through to commercialisation -- Identifying market opportunities in the 21st-century global fashion industry -- New and emerging business models -- Planning and management of the creative enterprise -- Raising finance for creative projects -- Understanding IP and protecting design work -- Case study: Nabil Nayal -- Chapter summary -- Checklist -- Exercise -- Interview: Nabil Nayal -- Conclusion -- Bibliography -- Index -- eCopyright
Weitere Ausg.:
Print version Dillon, Susan The Fundamentals of Fashion Management London : Bloomsbury Publishing Plc,c2018 ISBN 9781474271219
Sprache:
Englisch
Schlagwort(e):
Electronic books
;
Electronic books
URL:
FULL
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URL:
FULL
((OIS Credentials Required))
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