Format:
1 Online-Ressource (199 Seiten)
,
Illustrationen
Edition:
First edition
ISBN:
9781350050815
,
9781350050792
Content:
"One of the main challenges students face upon entering design school is little knowledge of the field, its terminology and best practices. Unsurprisingly, most new students have never fully developed a concept or visual idea, been in a critique, or have been asked to explain their work to others. This book demystifies what design school is really like and explains what will be experienced at each stage, with particular focus on practical advice on topics like responding to design briefs and developing ideas, building up confidence and understanding what is expected. ; Student work is critiqued to show how projects are really assessed ; Profiles highlight how professional designers themselves address client briefs ; Tips for real-life problems are outlined, like getting stuck and dealing with critical feedback Written by experienced instructors, this is the perfect guide for those starting their design education."--Bloomsbury Publishing
Content:
1: Introduction -- 1: The purpose of this book -- 2: How to use this book -- 1: The "Design Thinking" process in graphic design -- 2: The 4D design process: how to be creative on demand -- 3: How this book is structured -- 4: The problem with "design process" -- 3: Discover -- 1: Kicking off a design project -- 2: All about the design brief -- 3: Understanding the design problem -- 4: Design -- 1: About Divergent thinking -- 2: Techniques for generating Ideas -- 3: Talking about your ideas -- 5: Develop -- 1: Convergent thinking -- 2: Giving (and getting) critique -- 3: Working with instructor feedback -- 6: Deploy -- 1: Presenting your work -- 2: Design juries (and clients) -- 3: Understanding your grade
Note:
Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
,
Includes bibliographical references and index
Language:
English
Keywords:
Grafikdesign
;
Studium
DOI:
10.5040/9781350050815
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