Format:
1 Online-Ressource (280 pages)
Edition:
First edition
Edition:
Also published in print
ISBN:
9781350112421
,
9781350112414
,
1350112410
,
9781350112407
,
1350112402
,
9781350112414
,
9781350112391
Series Statement:
Cultural histories of design
Content:
Origins and networks -- Section I: Printing and advertising cultures -- Modification: The printing trade's versions of the New Typography -- Compartmentalization: Cultures and practices of advertising -- Section II: Printing and society -- Realignment: Functionalism as ideology, style and resistance -- Isolation: Future-people and rational consumers -- Assimiliation.
Content:
"This is the first monograph on Scandinavia's 'new typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how new typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice"--
Note:
Includes bibliographical references and index
,
Also published in print.
,
Mode of access: World Wide Web.
,
Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
Additional Edition:
ISBN 9781350112391
Additional Edition:
Erscheint auch als Druck-Ausgabe Klevgaard, Trond The new typography in Scandinavia London ; New York : Bloomsbury Visual Arts, 2020
Language:
English
Keywords:
Electronic books
DOI:
10.5040/9781350112421
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