Umfang:
1 Online-Ressource (xv, 364 Seiten)
,
Illustrationen
Ausgabe:
1st ed
ISBN:
9781394201013
,
9781394201020
Serie:
For dummies
Anmerkung:
Description based on publisher supplied metadata and other sources
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Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Martians, Stories, and Heroes -- Chapter 1 Sizzle Your Presentations with Stories -- Storytelling Isn't Just a Buzzword -- Storytelling Is Your Axe -- Sharpen It -- Setting the Stage -- Avoid Defaulting to Slides -- Eliminating slidezillas -- Visual storytelling can be exceedingly powerful -- Firing Up Your Audience's Imagination with Storyopia -- Using the Story Arc -- Pitting the Heroes Against the Villains -- On to Storyboarding. . . -- Chapter 2 Storyopia: Sharing Stories from What Is to What Can Be -- Taking Your Audience on a Journey -- Understanding why people respond to stories -- Remembering that stories can be visual -- Knowing that everyone has a story (Yes, even you!) -- Mapping Out Your Storyopia Journey with Storyboards -- Speaking in the first person, present tense -- Learning from the All-Time Storytelling Greats -- Aesop -- Abe Lincoln -- Jerry Seinfeld -- (Mr.) Fred Rogers -- Winston Churchill and Volodymyr Zelenskyy -- Steve Jobs -- Guests on TED Talks -- Part 2 Nuts 'n' Bolts -- Chapter 3 Knowing Your Audience to Make Them Heroes -- You Must See Your Target So You Know Where to Aim -- Do You Aim at the Needs of Your Audience? -- Using the Start-Up Brief to Target Your Audience -- Audience -- 1. What's the key issue - the one takeaway message I want my audience to remember? -- 2. Who's my primary audience? -- 3. What does my audience need to know about the topic? -- 4. What's in it for my audience? -- 5. Does my presentation need a special angle or point of view? -- 6. What will my audience's reaction be toward the topic? Positive? Neutral? Negative? -- Purpose
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7. My purpose is to ________________ so my audience will _____________________________________________. -- Questions -- 8. What who, what, when, where, why, and how questions will my audience want answered? -- Chapter 4 Mining and Crafting Great Stories -- Examining Ways to Mine Stories from Experiences -- Becoming an active listener -- Honing your skills of observation -- Noticing when an experience sparks a reaction -- Noting when you (or someone you know) beat the odds -- Drawing upon what you've read -- Avoiding Story Overload and Clutter -- Morphing Stories from Data -- Knowing the tools -- Crafting the data story -- Using data to inspire action -- Crafting Your Own Repertoire of Stories -- Starting with paper and pencil (or pen) -- Making the connections and creating a list -- Introducing the Four Pillars of Storytelling -- Setting -- Characters -- Conflict -- Resolution -- Including a Call to Action -- Embellishing your stories -- Looking to others for inspiration -- Refining Your Stories -- Including sensory language for added depth -- Replacing insensitivity with mindfulness -- Revisiting the language of genders -- Coining Your Own Word (Becoming a Neologist) -- Learning from a modern-day expert -- Rising to the challenge -- Chapter 5 Starting Strong for a Groundswell Response -- Grabbing the Audience's Attention as They Enter -- Opening your Presentation with a Story -- Conveying a hero's journey -- Putting the backstory up front -- Telling a future story -- Sharing converging strategies -- Crafting a case study -- Delivering the story pitch -- Using visuals to complement opening stories -- Example 1: Enjoying early retirement with gusto -- Example 2: Fostering the love of music at a young age -- Other opening attention grabbers -- Introducing Yourself and the Program -- Appreciating the Power of the Pause -- Taboo Openings
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Avoiding Openings that Lack Confidence -- Presenting an Opening Activity -- Starting with a group activity -- Previewing the Audience on Q& -- A Expectations -- Chapter 6 Ending Memorably -- Letting Them Know You're Wrapping Up -- Combining a Call to Action with a Story -- Exploring Other Powerful Closings -- Ending Gracefully and On Time -- Curtailing if you need to -- Thanking everyone for coming and relishing the applause -- Giving Them Something to Remember You By -- Staying in Touch to Build Your Network -- Chapter 7 Storyboarding: Bringing Stories to Life Frame by Frame -- Storyboarding in Business -- Before You Start Storyboarding. . . -- Considering Different Storyboarding Formats -- Using comic strip frames -- Using sticky notes -- Using "wall-paper" editing -- Preparing Tell and Show columns in word processing software -- Starting with the Tell column -- Filling in the Show column -- Using greeking when visuals drive the talk -- Building Transitions and Breaks into Your Storyboard -- Stepping Back and Looking at the Big Picture -- Outsourcing to the Pros -- Knowing your needs -- Vetting vendors -- Storyboarding for Sales Presentations -- Making the audience the heroes of every sales presentation -- Part 3 Adding Flourishes -- Chapter 8 Slideware: Buying and Applying -- Life Before Death (by PowerPoint) -- Buying: Meeting the Cast of Presentation Players -- Knowing your needs -- Finding the app that fits -- Using and Sharing Slideware During Virtual Meetings -- Giving Your Presentation an Enticing Title -- Not needing to reinvent the wheel -- Knowing your audience's inner monologue -- Appreciating the Power of an Opening Slide -- Understanding how not to open -- Designing an engaging opening slide -- Knowing How and When to Use Bullets and Numbers -- Using bulleted lists -- Using numbered lists -- Using parallel structure
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Punctuating a list -- Avoiding laundry lists -- Formatting Text -- Formatting do's for text -- Formatting don'ts for text -- Preparing graphs, charts, and tables -- Adding transitions and animations -- Incorporating videos -- Adding Sizzle to Your Presentations -- Finding popular platforms -- Visualizing in the cloud -- Creating Slide Accessibility for All -- Checking out Web Content Accessibility Guidelines (WCAG) -- Preparing slides for colorblind audience members -- Proofreading Until Your Eyes Hurt -- Chapter 9 Slide Sense: Using Slides Effectually -- Don't Lambaste Slides -- Getting the Most from Your Slide Real Estate -- Slides that are not effectual -- Slides that are effectual -- Showing Statistics to Your Advantage -- Knowing the difference between manipulating and persuading -- Remaining ethical -- Incorporating Images -- Using photos -- Overlaying text -- Applying the rule of thirds -- Using clipart -- Living in a Visual World -- Using visuals to tell an entire story -- Complementing visuals with a story -- Turning data and tables to into a story -- Chapter 10 Handouts and Workbooks: Kick 'Em Up a Notch -- Preparing Handouts -- Presenting handouts of your slides -- Leaving room for notetaking -- Knowing what to include -- Making lists -- Including content not in your presentation -- Adding a list of references -- Deciding when to distribute handouts -- Crafting Workbooks -- Giving step-by-step instructions -- Including Before-and-After examples -- Incorporating stories -- Adding practice exercises -- Remembering your bio and contact information -- Writing the Copy -- Printing and Binding -- Printing options -- Binding options -- Stapling -- Saddle stitching -- Binding -- Chapter 11 Your Bio: The Story of You -- Showing You Have a Personality, Not Just a Pulse -- Establishing bragging rights -- Breaking from the pack -- Choosing your voice
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Creating Your Infomercial -- Crafting a pithy elevator pitch -- Creating a two-paragraph profile -- Preparing for a self-introduction -- Preparing for someone else to introduce you -- Crafting a one-page bio -- Developing Your Online Persona -- Including keywords for SEO -- Knowing your character-count limits -- Responding to comments -- Knowing What's Out There About You -- Checking for accuracy -- Dealing with social media defamation -- Chapter 12 Requesting Feedback: Evaluation Forms -- Making On-the-Spot Visual Assessments of Your Audience -- Audience Evaluation Forms -- Asking closed-ended questions -- Going for more detail with open-ended questions -- Putting it together -- Mirror, Mirror on the Wall -- Doing a self-assessment -- Part 4 It's Showtime -- Chapter 13 Poised to Present -- Making a Great First Impression -- Dressing for the occasion -- Wearing a name badge -- Wearing a mic -- Practicing the Art of Practicing -- Practicing in front of people and getting feedback -- Using notecards -- Making your audience the heroes -- Knowing when to use positive or negative -- Practicing strategic use of repetition -- Avoiding unnecessary redundancies -- Asking rhetorical questions -- Practicing pauses and punctuating with your voice -- Considering speech patterns and word choices -- Getting in the Zone -- Looking Them in the Eyes and "Listening" -- Being Sensitive to Diversity and Inclusivity -- Updating your terminology -- Avoiding online barriers -- Dealing with Technology Snafus -- During face-to-face presentations -- During virtual presentations -- An Ounce of Prevention . . . -- Embracing the Benefits of Public Speaking -- Chapter 14 Collaborative Team Presentations -- Meeting the Team -- Knowing what makes a cohesive team -- Understanding the role of the project manager -- Dealing with shirkers -- Completing the Start-Up Brief Together
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Storyboarding as a Team
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe, Paperback Lindsell-Roberts, Sheryl Storytelling in Presentations for Dummies Hoboken, NJ : John Wiley & Sons, Incorporated, © 2024 ISBN 978-1-394-20100-6
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
,
Allgemeines
Schlagwort(e):
Unternehmen
;
Öffentlichkeitsarbeit
;
Erzählen
;
Unternehmen
;
Kommunikation
;
Erzählen
;
Erzählen
;
Kreatives Schreiben
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