Umfang:
1 online resource (98 pages)
Ausgabe:
1st ed.
ISBN:
9781412930871
,
9781847878908
Serie:
Very Short, Fairly Interesting and Cheap Bks.
Inhalt:
This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. This book is an antidote to the boring textbook that still tackles key areas addressed in marketing courses
Anmerkung:
Cover Page -- Title Page -- Copyright Page -- Contents -- Introduction: Studying Marketing -- PART I PROPER SUBJECTS THAT PRECEDED MARKETING -- 1 The Economists -- 2 Behavioural Scientists -- PART II MARKETING AS A PROPER SUBJECT -- 3 The Marketing Gurus and Some of Their Thinking -- 4 Marketing Concepts and Contexts -- PART III SELLING MARKETING -- 5 Why Marketing Doesn't Work -- Epilogue -- References -- Index
Weitere Ausg.:
Print version Blythe, Jim A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing London : SAGE Publications, Limited,c2006 ISBN 9781412930871
Sprache:
Englisch
Schlagwort(e):
Electronic books
URL:
FULL
((OIS Credentials Required))
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