Format:
1 Online-Ressource (XVIII, 215 Seiten)
ISBN:
9781453913291
Series Statement:
Global Studies in Education 21
Content:
While Guinness is a global product, it still contains references to Ireland and it occupies a particular place in imaginings of Irishness. Brewing Identities is unique in that, while it focuses on the (re)production of a specific kind of ethno-national identity– Irishness – it is simultaneously transnational in scope, as the author maps the trails of products, people and symbolic constructs through a globalised world. In pubs from Dublin to London to New York, the reader is taken on a multi-sited ethnography, where stories unfold through observation, interview, and conversation with fellow patrons and pub personnel, while drawing from an ample sampling of discursive and interactional sources from which the author derives her own interpretations and conclusions. Additionally, the book follows the trail of the political economy of Guinness. Brewing Identities produces an engaging and well-grounded mode of inquiry informed not only by multiple sources but by the interdisciplinary field of cultural studies, one that is particularly sensitive and responsive to both the convergences and discontinuities of diverse conditioning factors at work in the generally nebulous and complex sphere of identity production
Content:
Contents: Why Guinness? – Producing Guinness, Producing Irishness – Producing Guinness: Rituals, Myths & Histories – Reading Guinness: A Sign of Irishness – Interpellating Genders: Gendered Places, Pub Spaces – The Diasporic Pub: Racism, Authenticity and Hybridity – Pure Genius: The Irish Consuming in Ireland – Guinness Doesn’t Travel but the Irish Do: Being and Doing ‘Irish’ Abroad
Additional Edition:
ISBN 9781433118906
Additional Edition:
ISBN 9781433118890
Additional Edition:
Erscheint auch als Druck-Ausgabe Murphy, Brenda Brewing identities New York, NY : Lang, 2015 ISBN 9781433118906
Additional Edition:
ISBN 9781433118890
Language:
English
Keywords:
Diageo PLC
;
Markenartikel
;
Markentreue
;
Verbraucherverhalten
;
Irland
;
Nationalbewusstsein
;
Guinness PLC
DOI:
10.3726/978-1-4539-1329-1
URL:
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