Format:
1 online resource (184 pages)
ISBN:
9781442216754
Series Statement:
Communication, Media, and Politics
Content:
This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign's communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies.
Content:
Intro -- Contents -- Preface -- Acknowledgments -- Chapter 1: The 2012 Presidential-Nominating Conventions and the American Dream: Narrative Unity and Political Division -- Chapter 2: Change in the Communication Demands of Spouses in the 2012 Nominating Convention -- Chapter 3: Presidential Debates 2012 -- Chapter 4: "His to Lose": Strategic Keys to Challenging the Incumbent in 2012 -- Chapter 5: Political Advertising in the 2012 U.S. Presidential Election -- Chapter 6: "Death by Taxes": A Postmortem on Romney's Tax-Return Apologia -- Chapter 7: Presidential Campaigns as Cultural Events: The Convergence of Politics and Popular Culture in Election 2012 -- Chapter 8: The New-Media Campaign of 2012 -- Chapter 9: Explaining the Vote in the Election of 2012: Obama's Reelection -- About the Editor and Contributors.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
ISBN 9781442216747
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781442216747
Additional Edition:
Druckausg. The 2012 presidential campaign Lanham, Md. [u.a.] : Rowman & Littlefield Publ., 2013 ISBN 9781442216730
Additional Edition:
ISBN 9781442216747
Language:
English
Subjects:
General works
Keywords:
USA Präsident
;
Präsidentenwahl
;
Wahlkampf
;
Electronic books
URL:
https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=1315699
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