UID:
almafu_9959696929702883
Umfang:
1 online resource (641 p.)
ISBN:
9781283879941
,
1283879948
,
9781446206515
,
1446206513
,
9781848607910
,
1848607911
Inhalt:
An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.
Anmerkung:
Description based upon print version of record.
,
Contents; Notes on Contributors; Introduction; PART I - History, Philosophy of Public Opinion and Public Opinion Research; Section 1 The Nature of Public Opinion; 1 The Public and Public Opinion in Political Theories; 2 The Deliberating Public and Deliberative Polls; 3 The News as a Reflection of Public Opinion; 4 Advocacy: Alternative Expressions of Public Opinion; 5 Studying Elite vs Mass Opinion; 6 The Internet as a New Platform for Expressing Opinions and as a New Public Sphere; 7 Popular Communication and Public Opinion; Section 2 The Development of Public Opinion Research
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8 The Historical Roots of Public Opinion Research9 Mass-Observation and Modern Public Opinion Research; 10 The Start of Modern Public Opinion Research; 11 Public Opinion Research in Emerging Democracies; PART II Theories of Public Opinion Formation and Change; Section 1 Formation of Opinion; 12 Knowledge and Attitudes; 13 Conceptions of Attitudes and Opinions; 14 Theories on the Perception of Social Reality; 15 Pluralistic Ignorance and Nonattitudes; Section 2 Dynamics of Public Opinion; 16 Spiral of Silence Theory; 17 Public Opinion and theThird-Person Effect
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18 Effects of the News Media on Public Opinion19 Agenda-Setting, Framing and Priming; PART III Methodology; Section 1 The Design of Surveys; 20 The Methodological Strengths and Weaknesses of Survey Research; 21 The Uses and Misuses of Polls; 22 Face-to-Face Surveys; 23 Surveys by Telephone; 24 Self-Administered Paper Questionnaires; 25 Internet Surveys; 26 Different Survey Modes and International Comparisons; 27 Sampling; 28 Survey Non-Response; 29 Split Ballots as an Experimental Approach to Public Opinion Research; 30 Panel Surveys; 31 Focus Groups and Public Opinion
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32 Content Analyses and Public Opinion ResearchSection 2 Measurement of Public Opinion; 33 Designing Reliable and Valid Questionnaires; 34 The Psychology of Survey Response; 35 The Use of Scales in Surveys; 36 The Use of Visual Materials in Surveys; 37 Validation Studies; 38 Identifying Value Clusters in Societies; PART IV The Social and Political Environment of Public Opinion Research; Section 1 The Status of Public Opinion Research; 39 The Legal Status of Public Opinion Research in the World; 40 Attitudes of the Public Toward Public Opinion Research and Polling
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41 Attitudes of Journalists Toward Public Opinion Research42 Codes of Ethics and Standards in Survey Research; 43 Archiving Poll Data; Section 2 Uses and Effects of Public Opinion Research; 44 The News Media's Use of Opinion Polls; 45 The Use of Surveys byGovernments and Politicians; 46 The Use of Public Opinion Research in Propaganda; 47 The Effects of Published Polls on Citizens; PART V Special Fields of Application; 48 The Use of Surveys as Legal Evidence; 49 Public Opinion and the Economy; 50 Marketing Research; 51 Social Indicators and the Quality of Life
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52 Assessing Long-Term Value Changes in Societies
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English
Weitere Ausg.:
ISBN 9781412911771
Weitere Ausg.:
ISBN 141291177X
Sprache:
Englisch
Fachgebiete:
Politologie
Schlagwort(e):
Electronic books
;
Aufsatzsammlung
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