UID:
almafu_9961824938302883
Format:
1 online resource.
ISBN:
1-5264-0537-7
Series Statement:
SAGE Knowledge. Cases
Content:
This case study focuses upon AEGON Asset Management, part of the AEGON Group, one of the worlds largest life insurance and pensions companies. AEGON owns pensions, life insurance, asset management and adviser businesses. AEGON Asset Management had historically been successful, but compared to its competitors it was not well known by consumers.
Note:
Originally published: Hodges, J., & Gill, R. (2015). AEGON Asset Management [Supplemental material]. In Sustaining change in organizations. London: SAGE Publications Ltd, UK. ISBN: 9781446207789.
Language:
English
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