UID:
edocfu_9959244149602883
Format:
1 online resource (xi, 274 p.) :
,
ill.
Edition:
1st ed.
ISBN:
9786610370948
,
1-4462-1131-2
,
1-280-37094-7
,
1-4129-3163-0
Content:
Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Note:
Description based upon print version of record.
,
Cover; Contents; List of Figures and Tables; List of Abbreviations; Preface; Chapter 1 - Knowledge and the Organisation; Chapter 2 - Marketing and the Application of Knowledge; Chapter 3 - The Advent of E-commerce; Chapter 4 - Mapping Knowledge Systems; Chapter 5 - Internal Competence; Chapter 6 - Knowledge-based Positioning; Chapter 7 - Constructing Knowledge Plans; Chapter 8 - Product Knowledge and Innovation; Chapter 9 - Knowledge Prvision Through Promotion; Chapter 10 - Pricing and Distribution; Chapter 11 - Managing Services and Customer Relationships; Chapter 12 - Process Implementation
,
ReferencesIndex
Additional Edition:
ISBN 1-4129-0002-6
Additional Edition:
ISBN 1-4129-0003-4
Language:
English
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