UID:
almafu_9958332033702883
Format:
1 online resource (xviii, 235 p.) :
,
ill.
Edition:
1st ed.
ISBN:
0-7619-7011-8
,
1-282-02061-7
,
9786612020612
,
1-84920-248-6
Content:
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.
Note:
Description based upon print version of record.
,
Cover; Contents; List of Tables; List of Figures; Preface; 1 Measurement Scales; 2 Modeling Continuous Data; 3 Modeling Dichotomous Data; 4 Modeling Ordered Data; 5 Modeling Unordered Data; 6 Neural Networks; 7 Approximate Algorithms for Management Problems; 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques; References; Index
,
English
Additional Edition:
ISBN 1-4462-2056-7
Additional Edition:
ISBN 0-7619-7012-6
Language:
English
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