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  • 1
    Buch
    Buch
    Business-to-business marketing / (2014)
    Los Angeles, Fla. [u.a.] :SAGE,
    Details
    UID:
    almahu_BV041803985
    Umfang: XX, 385 S. : , Ill., graph. Darst.
    Ausgabe: 3. ed.
    ISBN: 978-1-4462-7372-2 , 978-1-4462-7373-9
    Sprache: Englisch
    Fachgebiete: Wirtschaftswissenschaften
    RVK:
    QP 621
    RVK:
    QP 600
    Schlagwort(e): Business-to-Business-Marketing ; Marketing ; Kundenmanagement ; Beziehungsmanagement ; Direktmarketing ; Fallstudiensammlung ; Fallstudiensammlung
    URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027249482&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
    URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027249482&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
    URL: Klappentext
    URL: Inhaltsverzeichnis
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  • 2
    Online-Ressource
    Online-Ressource
    Healthy business : managing services in healthcare systems (2017)
    London :SAGE Publications Ltd,
    Details
    UID:
    almafu_9961824873102883
    Umfang: 1 online resource.
    ISBN: 1-4739-9802-6
    Serie: SAGE Knowledge. Cases
    Inhalt: Healthcare systems around the world vary in terms of the mix of public sector and commercial operators and the way in which medical care is structured. This structure and mix will continue to evolve as service providers rethink their systems to achieve cost improvements, implement leaner operational processes and use quality of medical care and patient experience as their point of differentiation.
    Anmerkung: Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Healthy Business. Business-to-business marketing (3rd ed., pp. 5355). London: SAGE Publications Ltd. Print. ISBN: 9781446273722.
    Sprache: Englisch
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    Online-Ressource
    FU Berlin
  • 3
    Online-Ressource
    Online-Ressource
    Being fashion smart : the textiles industry at Premiere Vision (2017)
    London :SAGE Publications Ltd,
    Details
    UID:
    almafu_9961824678002883
    Umfang: 1 online resource.
    ISBN: 1-4739-9805-0
    Serie: SAGE Knowledge. Cases
    Inhalt: Founded in 1956, Akin Tekstil is a textile manufacturer with production facilities at three different locations in Turkey. The company's activities cover different stages of the textiles value chain, from the spinning, weaving, dyeing and finishing of fabrics to the contract production of finished garments. Its portfolio of technical textiles includes the supply of fabrics for seating and soft furnishing on aircraft, vessels and hotels while its flame retardant textiles and clothing are used in industries such as steel, petrochemical, motor-racing and defence. In addition to this a key part of Akin Tekstil's business is its involvement in the supply of fabrics to the fashion industry and the production of finished garments for various leading American and European brands. To ensure that its fabrics are chosen by designers it is important that the company is visible at leading international events in the fashion industry, including Premiere Vision.
    Anmerkung: Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Being Fashion Smart. Business-to-business marketing.(3rd ed., pp. 200-202). London: SAGE Publications Ltd. Print. ISBN: 9781446273722.
    Sprache: Englisch
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    Online-Ressource
    FU Berlin
  • 4
    Online-Ressource
    Online-Ressource
    Trolleys up for Clares MHE / (2017)
    London :SAGE Publications Ltd,
    Details
    UID:
    almafu_9961824900802883
    Umfang: 1 online resource.
    ISBN: 1-4739-9807-7
    Serie: SAGE Knowledge. Cases
    Inhalt: Clares Merchandise Handling Equipment Ltd. was one of those many companies that most people have never heard of despite the fact that at one stage it was the largest supplier of wire trolleys, dollies and baskets to the UK retail trade. Though you might not recognize the name, you would have seen its customer trolleys if you shopped in any of the big UK stores. The case study investigates concepts such as the elements of the product offering, the product life-cycle, and the new product offering development process, in the context of a product offering that is familiar to most business studies' practitioners.
    Anmerkung: Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Trolleys up for Clares MHE. Business-to-business marketing (3rd ed., pp. 290292). London: SAGE Publications Ltd. Print. ISBN: 9781446273722.
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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    Online-Ressource
    FU Berlin
  • 5
    Online-Ressource
    Online-Ressource
    Coordination in high-tech companies / (2017)
    London :SAGE Publications Ltd,
    Details
    UID:
    almafu_9961824706702883
    Umfang: 1 online resource : , illustrations.
    ISBN: 1-4739-9806-9
    Serie: SAGE Knowledge. Cases
    Inhalt: Process control and automation technology involves the supply of complex systems used in process industries such as chemical and life sciences, food and beverage production, metal and mineral processing, oil and gas/refining, paper and pulp production, and power generation, among others. The systems represent major investments for clients and are a key contributor to the functioning of those clients operations. Suppliers such as ABB, Honeywell and Siemens have to draw from highly differentiated professional skills and capabilities in order both to develop the product technology and to adapt and sell systems that match customer needs in these diverse industries. This case study provides industry analysis to determine how high-tech companies coordinate their products.
    Anmerkung: Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Coordination in High-Tech Companies. Business-to-business marketing (3rd ed., pp. 231233). London: SAGE Publications Ltd. Print. ISBN: 9781446273722.
    Sprache: Englisch
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    Online-Ressource
    FU Berlin
  • 6
    Online-Ressource
    Online-Ressource
    Segmenting the market for Wavin Plastics / (2017)
    London :SAGE Publications Ltd,
    Details
    UID:
    almafu_9961824556502883
    Umfang: 1 online resource.
    ISBN: 1-4739-9804-2
    Serie: SAGE Knowledge. Cases
    Inhalt: Wavin Plastics is part of Wavin UK, a wholly owned subsidiary of Wavin BV in the Netherlands. The wider Wavin group is one of the biggest manufacturers of plastic pipe systems and other industrial plastics products in the world. This case study is designed to discuss the business strategies which allow it to be eco-friendly and cost-effective.
    Anmerkung: Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Segmenting the Market for Wavin Plastics. Business-to-business marketing (3rd ed., pp. 165168). London: SAGE Publications Ltd. Print. ISBN: 9781446273722.
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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    Online-Ressource
    FU Berlin
  • 7
    Online-Ressource
    Online-Ressource
    Reseller relationship portfolio management at O2 / (2017)
    London :SAGE Publications Ltd,
    Details
    UID:
    almafu_9961824839102883
    Umfang: 1 online resource.
    ISBN: 1-4739-9856-5
    Serie: SAGE Knowledge. Cases
    Inhalt: O2 is the customer brand name of one of the biggest mobile phone service providers in the UK. It reported revenues for the financial year ending 31 December 2008 of E14.3 million. In a competitive marketplace like the UK, this case study discusses the challenges and opportunities available in this market.
    Anmerkung: Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Reseller Relationship Portfolio Management at O2. Business-to-business marketing (3rd ed., pp. 261264). London: SAGE Publications Ltd. Print. ISBN: 9781446273722.
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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    Online-Ressource
    FU Berlin
  • 8
    Online-Ressource
    Online-Ressource
    Cover pricing in the UK construction industry / (2017)
    London :SAGE Publications Ltd,
    Details
    UID:
    almafu_9961824721402883
    Umfang: 1 online resource.
    ISBN: 1-4739-9809-3
    Serie: SAGE Knowledge. Cases
    Inhalt: This case study concerns the themes of price-fixing, legality and ethicality. The context is the UK construction industry, where numerous firms were found guilty of illegal price collusion in 2009. Cover pricing is a concept that is central to the case study. This is the practice of submitting an unreasonably high bid price for a B2B contract with the intention of not winning the business.
    Anmerkung: Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Cover Pricing in the UK Construction Industry. Business-to-business marketing (3rd ed., pp. 349351). London: SAGE Publications Ltd. Print. ISBN: 9781446273722.
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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    Online-Ressource
    FU Berlin
  • 9
    Online-Ressource
    Online-Ressource
    Liqui-gas enjoys a lesson in service quality / (2017)
    London :SAGE Publications Ltd,
    Details
    UID:
    almafu_9961824957902883
    Umfang: 1 online resource.
    ISBN: 1-4739-9803-4
    Serie: SAGE Knowledge. Cases
    Inhalt: The Liqui-Gas case study both introduces the concept of SERVQUAL, and presents some realistic data based around a SERVQUAL study conducted in a European industrial market. Although disguised and adapted, the basic ideas in this case study are drawn from a real-world study that was intended to achieve the goals described. The case study addresses the question of whether, and to what extent, service quality is important in a highly tangible, industrial marketing situation.
    Anmerkung: Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Liqui-Gas Enjoys a Lesson in Service Quality. Business-to-business marketing (3rd ed., pp. 130134). London: SAGE Publications Ltd. Print. ISBN: 9781446273722.
    Sprache: Englisch
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    Online-Ressource
    FU Berlin
  • 10
    Online-Ressource
    Online-Ressource
    Routes to market in the toys and games industry / (2017)
    London :SAGE Publications Ltd,
    Details
    UID:
    almafu_9961824827402883
    Umfang: 1 online resource.
    ISBN: 1-4739-9808-5
    Serie: SAGE Knowledge. Cases
    Inhalt: Berchet is a French supplier of traditional toys; it sells primarily into the French and the UK markets, and manufactures most of its products in Hungary and China. Toy producers who deal with retailers on a regular basis are subject to periodic reviews of their serviceability. The review would typically feature as part of the supplierretailer meetings and consists of: Profit Performance, Delivery Performance, and Quality of Contact.
    Anmerkung: Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Routes to Market in the Toys and Games Industry. Business-to-business marketing (3rd ed., pp. 317320). London: SAGE Publications Ltd. Print. ISBN: 9781446273722.
    Sprache: Englisch
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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    Online-Ressource
    FU Berlin
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