UID:
almafu_9959797765102883
Format:
1 online resource (xvii, 309 pages) :
,
digital, PDF file(s).
ISBN:
1-4473-2331-9
,
1-4473-1757-2
,
1-4473-1758-0
Content:
Multidisciplinary in approach, this book is the first to draw together insights from a range of leading academics and thinkers in 'behaviour change' across a range of disciplines including public health, transport, marketing and the environment to discuss new innovations in practice and research.
Note:
Title from publisher's bibliographic system (viewed on 01 Sep 2022).
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BEYOND BEHAVIOUR CHANGE; Contents; List of tables, figures and boxes; Tables; Figures; Boxes; Preface; Acknowledgement; Notes on contributors ; Introduction; Part One. Exploring the history, theory and politics of 'behaviour change'; 1. The politics of behaviour change ; Introduction; The political imperative; The political nature of public health ; The discourse of risk; Towards a synthesis ; Conclusion; 2. An introduction to theories of behaviour ; Introduction; Interest in behaviour and behaviour change: a brief disciplinary history ; Conclusion
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3. Intervention design and evaluation: behaviour change imperativesIntroduction ; Designing behaviour change interventions ; Evaluating interventions ; Key recommendations; Conclusion; 4. Government legislation and the restriction of personal freedoms; Introduction ; An historical perspective; Ethical considerations; Benefits and pitfalls of regulation of individual behaviour; Conclusion; 5. Evaluating the impact of policy: the built environment and travel behaviour; Introduction; The built environment and travel behaviour: a causal relationship?
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Behaviour change question 1: do permeable street networks lead to more cycling and walking?Behaviour change question 2: do more cycle paths lead to more cycling?; Conclusion; 6. Nudge: Recent developments in behavioural science and public policy; Introduction; The rise of behavioural economics; The Behavioural Insights Team; Criticisms; Conclusion; 7. Social marketing and multidisciplinary behaviour change; Introduction; Social marketing's 'mythunderstandings' ; Social marketing's key concepts; The principles of social marketing ; Criticisms of social marketing
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Multidiscipline modelling and a distinctive role for social marketingConclusion; 8. Technology and the formation of socially positive behaviours ; Introduction; The impact of technology on social behaviour; Using technology to change behaviour ; Conclusion; Part Two. Critique, innovation and new ideas; 9. Stakeholder marketing and the subversion of public health; Introduction; The principles of stakeholder marketing; Reducing accountability ; Co-opting critical analysis ; Enhancing business performance ; From the horse's mouth; Conclusion
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10. Participation in behaviour change: technique or tyranny?Introduction; The language of 'co'; Participation's radical heritage; The landscape of participation; Evolution or liberation?; Using participatory methods; Conclusion; 11. Values and public expressions of concern; Introduction; Public demand for change; Values and how they work; Values and 'behaviour change'; Objections; Conclusion; 12. Social practices and behaviour change; Introduction ; An overview of social practices ; The 'portfolio model' of behaviour versus practice theory; Interventions in practice
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Models for policy intervention
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English
Additional Edition:
ISBN 1-4473-1756-4
Additional Edition:
ISBN 1-4473-1755-6
Language:
English
DOI:
10.56687/9781447317586
URL:
https://www.cambridge.org/core/product/identifier/9781447317586/type/BOOK
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