Format:
1 Online-Ressource (xix, 409 Seiten)
,
Illustrationen, Diagramme
ISBN:
9781466644311
,
9781466644328
Series Statement:
Research essentials
Content:
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
Note:
Includes bibliographical references and index
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-1-4666-4430-4
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 1-4666-4430-3
Language:
English
Subjects:
Economics
Keywords:
Aufsatzsammlung
DOI:
10.4018/978-1-4666-4430-4
URL:
Volltext
(URL des Erstveröffentlichers)
Bookmarklink
