UID:
edocfu_9959232059602883
Format:
1 online resource (217 p.)
ISBN:
1-351-88459-X
,
1-315-23795-4
,
1-4724-2696-7
Content:
Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.
Note:
"A Gower Book"--Cover.
,
First published 2014 by Gower Pub.
,
Cover; Contents; List of Figures; About the Authors; Preface; Introduction: Birth of a Genre; 1 The Structure of Play; 2 Collapse and Recovery; 3 Defining the Sector; 4 The Drive for Immersion; 5 Social and Co-operative; 6 Convergence; 7 Future Trends; Conclusion: Living in the Dream; Index
,
English
Additional Edition:
ISBN 1-138-44052-3
Additional Edition:
ISBN 1-4724-2695-9
Language:
English
DOI:
10.4324/9781315237954
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