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  • 1
    Online Resource
    Online Resource
    Glocal Pharma : International Brands and the Imagination of Local Masculinity (2016)
    Milton : Taylor & Francis Group
    Details
    UID:
    gbv_1851412514
    Format: 1 online resource (134 pages)
    ISBN: 9781317126782
    Series Statement: Global Connections Series
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: ISBN 9781472481634
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781472481634
    Language: English
    Keywords: Electronic books. ; Electronic books
    URL: lizenzpflichtig
    URL: Click here to view book
    URL: FULL  ((OIS Credentials Required))
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Berlin International
    UB Potsdam
    HPol Brandenburg
  • 2
    Online Resource
    Online Resource
    Glocal pharma : international brands and the imagination of local masculinity (2016)
    London : Routledge,
    Details
    UID:
    gbv_1681511584
    Format: 1 online resource
    ISBN: 9781315585185 , 9781317126775 , 9781317126782
    Series Statement: Global connections (Ashgate (Firm))
    Content: pt. 1. Changes in forms of governance -- pt. 2. Changes in the medical discourse -- pt. 3. Techno-social relationships and identities.
    Additional Edition: ISBN 9781472481634
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781472481634
    Language: English
    DOI: 10.4324/9781315585185
    URL: kostenfrei
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    Stabi Berlin
    MPI Bildungsforschung
  • 3
    Online Resource
    Online Resource
    Glocal Pharma : International Brands and the Imagination of Local Masculinity. (2016)
    Milton :Taylor & Francis Group,
    Details
    UID:
    almahu_9949516181202882
    Format: 1 online resource (134 pages)
    ISBN: 9781317126782
    Series Statement: Global Connections Series
    Additional Edition: Print version: Johnson, Ericka Glocal Pharma Milton : Taylor & Francis Group,c2016 ISBN 9781472481634
    Language: English
    Keywords: Electronic books.
    URL: Click to View
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HU Berlin
  • 4
    Online Resource
    Online Resource
    Glocal pharma : international brands and the imagination of local masculinity (2016)
    Abingdon, Oxon :Routledge,
    Details
    UID:
    almahu_9949685605702882
    Format: 1 online resource
    ISBN: 9781317126799 , 1317126793 , 9781317126782 , 1317126785 , 9781315585185 , 1315585189 , 9781317126775 , 1317126777
    Series Statement: Global connections
    Content: Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man.
    Note: pt. 1. Changes in forms of governance -- pt. 2. Changes in the medical discourse -- pt. 3. Techno-social relationships and identities.
    Additional Edition: Print version: Johnson, Ericka. Glocal pharma. Abingdon, Oxon : Routledge, 2016 ISBN 1472481631
    Additional Edition: ISBN 9781472481634
    Language: English
    DOI: 10.4324/9781315585185
    URL: https://www.taylorfrancis.com/books/9781315585185
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    HU Berlin
  • 5
    Online Resource
    Online Resource
    Glocal pharma : international brands and the imagination of local masculinity (2016)
    London ; : Routledge,
    Details
    UID:
    almahu_9949068803102882
    Format: 1 online resource (vi, 125 pages)
    ISBN: 1-317-12679-3 , 1-315-58518-9 , 1-317-12678-5
    Series Statement: Global connections (Ashgate (Firm))
    Content: The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered as markets are created for new drugs in particular contexts. Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, Glocal Pharma offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man. Engaging with debates about pharmaceuticalization, the authors consider the ways in which new identities are created around drugs, the redefinition of health problems as sites of pharmaceutical treatment and changes in practices of governance to reflect the entrance of pharmaceuticals to the market. With attention to ‘local’ contexts, it reveals elements in the nexus of pharmaceutcalization that are receptive to cultural elements as new products become embedded in local markets. An empirically informed study of the the ways in which the presence of a drug can alter the concept of a disease and its treatment, understandings of who suffers from it and how to cure it - both locally and internationally - this book will appeal to scholars of sociology and science and technology studies with interests in globalization, pharmaceuticals, gender and the sociology of medicine.
    Note: pt. 1. Changes in forms of governance -- pt. 2. Changes in the medical discourse -- pt. 3. Techno-social relationships and identities. , English
    Additional Edition: ISBN 1-4724-8163-1
    Language: English
    DOI: 10.4324/9781315585185
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    HU Berlin
  • 6
    Online Resource
    Online Resource
    Glocal pharma : international brands and the imagination of local masculinity (2016)
    London ; : Routledge,
    Details
    UID:
    edocfu_9959148376002883
    Format: 1 online resource (vi, 125 pages)
    ISBN: 1-317-12679-3 , 1-315-58518-9 , 1-317-12678-5
    Series Statement: Global connections (Ashgate (Firm))
    Content: The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered as markets are created for new drugs in particular contexts. Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, Glocal Pharma offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man. Engaging with debates about pharmaceuticalization, the authors consider the ways in which new identities are created around drugs, the redefinition of health problems as sites of pharmaceutical treatment and changes in practices of governance to reflect the entrance of pharmaceuticals to the market. With attention to ‘local’ contexts, it reveals elements in the nexus of pharmaceutcalization that are receptive to cultural elements as new products become embedded in local markets. An empirically informed study of the the ways in which the presence of a drug can alter the concept of a disease and its treatment, understandings of who suffers from it and how to cure it - both locally and internationally - this book will appeal to scholars of sociology and science and technology studies with interests in globalization, pharmaceuticals, gender and the sociology of medicine.
    Note: pt. 1. Changes in forms of governance -- pt. 2. Changes in the medical discourse -- pt. 3. Techno-social relationships and identities. , English
    Additional Edition: ISBN 1-4724-8163-1
    Language: English
    DOI: 10.4324/9781315585185
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    FU Berlin
  • 7
    Online Resource
    Online Resource
    Glocal pharma : international brands and the imagination of local masculinity (2016)
    London ; : Routledge,
    Details
    UID:
    edoccha_9959148376002883
    Format: 1 online resource (vi, 125 pages)
    ISBN: 1-317-12679-3 , 1-315-58518-9 , 1-317-12678-5
    Series Statement: Global connections (Ashgate (Firm))
    Content: The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered as markets are created for new drugs in particular contexts. Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, Glocal Pharma offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man. Engaging with debates about pharmaceuticalization, the authors consider the ways in which new identities are created around drugs, the redefinition of health problems as sites of pharmaceutical treatment and changes in practices of governance to reflect the entrance of pharmaceuticals to the market. With attention to ‘local’ contexts, it reveals elements in the nexus of pharmaceutcalization that are receptive to cultural elements as new products become embedded in local markets. An empirically informed study of the the ways in which the presence of a drug can alter the concept of a disease and its treatment, understandings of who suffers from it and how to cure it - both locally and internationally - this book will appeal to scholars of sociology and science and technology studies with interests in globalization, pharmaceuticals, gender and the sociology of medicine.
    Note: pt. 1. Changes in forms of governance -- pt. 2. Changes in the medical discourse -- pt. 3. Techno-social relationships and identities. , English
    Additional Edition: ISBN 1-4724-8163-1
    Language: English
    DOI: 10.4324/9781315585185
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    Charité
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