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  • 1
    Online Resource
    Online Resource
    The trojan horse : the growth of commercial sponsorship (2013)
    New York, NY : Bloomsbury
    Details
    UID:
    gbv_1694769968
    Format: 1 Online-Ressource (278 pages)
    Edition: London Bloomsbury Publishing 2014 Electronic reproduction; Available via World Wide Web
    Edition: Also issued in print
    ISBN: 9781472545145
    Content: The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together?
    Note: Includes bibliographical references (pages 257-268) and index , Also issued in print. , Electronic reproduction; Available via World Wide Web , Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
    Additional Edition: ISBN 9781472507389
    Additional Edition: ISBN 9781472512024
    Additional Edition: ISBN 9781472508386
    Additional Edition: Available in another form
    Language: English
    DOI: 10.5040/9781472545145
    URL: kostenfrei
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    Stabi Berlin
    UB Potsdam
    MPI Bildungsforschung
  • 2
    Online Resource
    Online Resource
    The trojan horse : the growth of commercial sponsorship (2013)
    New York, NY :Bloomsbury,
    Details
    UID:
    almahu_9947382569102882
    Format: 1 online resource (289 pages)
    ISBN: 1-4725-1202-2 , 1-4725-4514-1 , 1-4725-0838-6
    Content: The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more g
    Note: The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together? , Also available in print form. , English
    Additional Edition: Print version: ISBN 9781474224291
    Language: English
    DOI: 10.5040/9781472545145
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    HU Berlin
    FU Berlin
    Charité
  • 3
    Book
    Book
    The trojan horse : the growth of commercial sponsorship (2013)
    New York, NY [u.a.] : Bloomsbury Academic
    Details
    UID:
    gbv_736060723
    Format: 278 S.
    ISBN: 9781472507389
    Note: Includes bibliographical references and index , The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together?
    Additional Edition: ISBN 9781472508386
    Additional Edition: ISBN 9781472512024
    Language: English
    Keywords: Großbritannien ; Sponsoring ; Geschichte 1945-2010
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
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