Format:
1 Online-Ressource (272 Seiten)
,
Illustrationen
ISBN:
9781474233347
,
9781474233330
,
9781474238991
Content:
This text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour
Note:
Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
Additional Edition:
Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-4742-3332-3
Language:
English
URL:
Volltext
(URL des Erstveröffentlichers)
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