Umfang:
1 Online-Ressource (xiv, 284 Seiten)
,
Illustrationen
ISBN:
9781501303616
,
9781563678745
Inhalt:
'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding
Anmerkung:
Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-5636-7874-5
Sprache:
Englisch
URL:
Volltext
(URL des Erstveröffentlichers)
Bookmarklink
