Format:
1 Online-Ressource (x, 230 pages)
,
Illustrationen
Edition:
2014
ISBN:
9781501319723
,
9781501319716
,
9781501319709
Content:
"Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new economic narrative that supposes that the attention of individual users can be measured, managed, manipulated, backing methods that securitized, patented, and litigated attention in ways impossible before. Selling Social Media catalogues the key terms and discourses of the rise of social media firms with a particular emphasis on monetization, securitization, disruption, and litigation. Tensions between ideas and terms are critical, as the ways that different aspects of social media business are described change depending on the audience, scale, and maturity of the firm. These divergent discourses are bound together into a single story of social media, an industry that challenges the theories and descriptions of media that have come before. Through a reading of social media business this book offers a chance to revisit media theory in the context of a new social media companies and products that depend on a different understanding of media audiences, media industries, and public agency."--Bloomsbury Publishing
Note:
Includes bibliographical references (p. 200-221) and index
,
Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
Additional Edition:
ISBN 9781501319693
Additional Edition:
Erscheint auch als Druck-Ausgabe Faltesek, Daniel Selling social media New York : Bloomsbury Academic, 2018 ISBN 9781501319693
Language:
English
Keywords:
Social Media
;
Medienwirtschaft
DOI:
10.5040/9781501319723
URL:
http://dx.doi.org/10.5040/9781501319723
Bookmarklink
