UID:
almahu_9947421502902882
Format:
PDFs (862 pages) :
,
illustrations.
ISBN:
9781522501114
Content:
"This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"--Provided by publisher.
Note:
Visionary leadership: learning from exemplary organizations / Karen Miller -- Organizational leadership and resources in driving creativity and innovation / Wiboon Kittilaksanawong -- The blending of luxury fashion brands and contemporary art: a global strategy for value creation / Federica Codignola, Elisa Rancati -- Strategic fashion management: influential factors in strategy implementation / Reza Aboutalebi, Hui Tan, Romano Dyerson -- Entrepreneurial or not?: asymmetrical business models of UK fashion micro-enterprises / Chitra Buckley -- Trade policy and its implications for sourcing fashion goods / Louise Curran -- The luxury market in the fashion industry: a conceptual segmentation / Sonja Christina Sperber -- Fast fashion business model: an overview / Elisa Arrigo -- Fashion blog's engagement in the customer decision making process / Teresa Sadaba, Patricia SanMiguel -- Fashion-technology and change in product development and consumption for the high-end menswear sector: a study utilizing a 3D-4C's process model / Frances Ross -- How to use sizing technology and fashion metadata to improve the user experience for online fashion retail / Fanke Peng [and 3 others] -- Augmented reality as a tool to enhance the experiential value of online shopping: the future of fashion retailing / Tuğçe Ozansoy Çadırcı, Sirin Gizem Köse -- Techcouturism, an alternative showcase for new fashion designers / Cristiano Carciani, Luca Bagnaschino --
,
Fusion of artisan and virtual: fashion's new world opportunities / Karen Webster -- Store openings and sourcing strategies in the internationalization of fashion industrial retailers / Simone Guercini, Matilde Milanesi -- Omnichannel fashion retail and channel integration: the case of department stores / Anthony Kent [and 3 others] -- Multi-sensory fashion retail experiences: the impact of sound, smell, sight and touch on consumer based brand equity / Bethan Alexander, Karinna Nobbs -- Brand experiences, retail scenarios, and brand images in the fashion industry / Manuela Valta, Donata Vianelli -- Slow fashion and sustainability: the luxury impact / Hakan Karaosman, Alessandro Brun, Gustavo Morales-Alonso -- The myth of sustainability in fashion supply chains / Hakan Karaosman, Alessandro Brun -- CRM in fashion retail: building store loyalty through store trust / Sandro Castaldo, Monica Grosso -- The challenge of sustainability within the Italian fashion system / Alessandro Da Giau [and 10 others] -- Fashion brand management: fashioning value through CSR / Elaine Laidlaw Ritch -- The impact of e-commerce on the clothing retailers: studies on Chinese companies / Tianlong Ge, Zheng Liu, Lei Ma -- The role of cross-country differences in international fashion retailing: e-commerce development in Spain and the UK / Marta Blazquez Cano -- Fashion and social media: some illustrative evidence from Italian luxury brands / Hanna Kontu, Alessandra Vecchi --
,
The luxury fashion market in Russia: evolution and future opportunities / Cesare Amatulli [and 4 others] -- Supplying what?: an analysis of the fashion apparel production in Brazil / Marcelo Machado Barbosa Pinto, Yeda Swirski de Souza -- Benetton's response to the increasing global competition / Valentina Vallisi, Alessandra Vecchi.
,
Also available in print.
,
Mode of access: World Wide Web.
Additional Edition:
Print version: ISBN 152250110X
Additional Edition:
ISBN 9781522501107
Language:
English
DOI:
10.4018/978-1-5225-0110-7
URL:
Chapter PDFs via platform:
Bookmarklink
