Umfang:
xxiv, 349 Seiten
,
Illustrationen, Diagramme
ISBN:
9781522502364
Serie:
Premier reference source
Inhalt:
"This book seeks to present, analyze, and illustrate the challenges and rewards of developing and producing mobile commerce applications, emphasizing the integral role M-commerce plays in global business."
Inhalt:
Investigating the role of mobile commerce and mobile payment in global business / Kijpokin Kasemap -- Mobile service behavioral intention-theoritical background and empirical research / Vaggelis Saprikis, Maro vlachopoulou, Theodora Zarmpou, University of Macedania, Greecce -- SWOT analysis of mobile commerce / Ramandeep Kour, Harmeet Malhotra, Delhi University, India -- Understanding fraudulent activities through m-commerce transaction / Rajan Gupta, SK Mutto, SK Pal, Delhi University, DRDO, India -- Reality of mobile payment & social inclusion in Latin America / Myriam Martinez Fietaz -- Attracting customer to online shopping using mobile apps-acase study of from Indian market / Baljeet Kour, Tanya Jain, Delhi University, DRDO, India -- Mobile commerce security and its prevention / Mona Adlakhal, Delhi University, India -- Mobile payment for m-commerce / Rupali Ahuja, Delhi University, India -- Regulatory framework of mobile commerce / Dr. Jyoti Batra Arora, Dr. Sushila Madan, IP, University, Delhi University, India -- Analysing architecture and transactional model in securing mobile commerce / Poona Narang, Bsanti Pal Nandi, IP University, India -- Consumer perception to mobile commerce / Dr.Neeru Kapoor, IP University,Delhi University, India -- Exploring barriers affecting the acceptance of mobile commerce / Priyanka Gupta, IP University,Delhi University, India -- Services of mobile commerce / Mukta Sharma, Teethankar MarkendeshwarUniversity, India -- Security risk of mobile commerce / Ashish Gupta, Rachna Jain,Bharti VidyaPeeth College of Engineering, India -- Present and future of mobile commerce : introduction, comparative analysis of m-commerce and e-commerce,advantages, present and future / Barkha Narang, DrJyoti Batra Arora, IP University, India
Anmerkung:
Includes bibliographical references and index
,
Enthält 15 Beiträge
Weitere Ausg.:
ISBN 9781522502371
Weitere Ausg.:
Erscheint auch als Online-Ausgabe Securing transactions and payment systems for m-commerce Hershey, PA, USA : Business Science Reference, 2016 ISBN 9781522502371
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
Schlagwort(e):
Electronic Commerce
;
Datensicherung
;
Aufsatzsammlung
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