Format:
1 Online-Ressource (ix, 189 Seiten)
,
Illustrationen
ISBN:
9781522551447
Series Statement:
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Content:
"This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media; explains creative strategy and the importance of content in social media; and describes the role of social media in different forms of brand building, and explains the impact of social media on brand loyalty"--
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-1-5225-5143-0
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 1-5225-5143-3
Language:
English
Subjects:
Economics
Keywords:
Markenimage
;
Markenpolitik
;
Social Media
DOI:
10.4018/978-1-5225-5143-0
URL:
Volltext
(URL des Erstveröffentlichers)
Bookmarklink