Umfang:
1 Online-Ressource (432 p)
,
cm
ISBN:
9781783476091
Serie:
Elgar original reference
Inhalt:
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the leading scholars in the field, this is the first collection to examine CSR from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior, strategy, and public policy. The authors examine whether CSR holds equal value for both businesses and nonprofit organizations, and explore what happens when businesses fail to meet their larger social responsibilities. They also investigate potential consequences and the possibility that firms might do both good and harm while pursuing CSR initiatives. The conceptual and empirical insights found in this Handbook make it a useful resource for practitioners and an invaluable supplement to marketing curricula
Inhalt:
pt. I. The marketing and corporate social responsibility nexus -- pt. II. Marketing strategy and corporate social responsibility -- pt. III. Consumer behavior and corporate social responsibility -- pt. IV. Global issues in marketing and corporate social responsibility -- pt. V. Marketing public policy and corporate social responsibility -- pt. VI. Perspectives on marketing and corporate social responsibility
Weitere Ausg.:
ISBN 9781781003787 (hardback)
Weitere Ausg.:
Available in another form ISBN 9781781003787 (hardback)
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Handbook of research on marketing and corporate social responsibility Cheltenham, UK : EE, Edward Elgar Publishing, 2014 ISBN 9781781003787
Weitere Ausg.:
ISBN 9781785368660
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Handbook of research on marketing and corporate social responsibility Cheltenham, UK : Edward Elgar, 2016 ISBN 1785368664
Weitere Ausg.:
ISBN 9781781003787
Weitere Ausg.:
ISBN 9781785368660
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
Schlagwort(e):
Soziale Verantwortung
;
Marketingstrategie
;
Verbraucherverhalten
;
Soziale Verantwortung
;
Marketingstrategie
;
Verbraucherverhalten
;
Electronic books
DOI:
10.4337/9781783476091
URL:
Deutschlandweit zugänglich
URL:
Deutschlandweit zugänglich
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