UID:
almahu_9948633255502882
Format:
1 online resource (480 pages).
ISBN:
9781786430281 (e-book)
Series Statement:
Research handbooks in business and management series
Content:
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick-and-mortar players are expanding their online operations and setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Each of these players has to keep up with the consumer - even successful companies cannot sit back and rest but need to prepare for the next wave of change. This Handbook sheds light on these issues with its research-based analysis of the strategic and tactical issues that comprise the state of the art in retailing. Leading scholars explore what we know from extant studies, what are the ensuing best practices, what evolutions are ahead, and whether current approaches still work in the future. This book's future-based perspective makes it an excellent resource for academics in retailing and marketing, as well as marketing and retailing consultants, retailers, and marketing managers.
Note:
Includes index.
,
Contents: Introduction -- Part I: The changing retailscape -- 1. Retailing and consumer demand for convenience / Bart J. Bronnenberg -- 2. Brands and retailers under attack from hard discounters / Jan-Benedict E.M. Steenkamp -- Part II: Price and promotion -- 3. How well do consumers know prices? / Marc Vanhuele -- 4. Retailer promotions / Karen Gedenk -- 5. Emerging retailer pricing trends and practices / Ruth Bolton and Venkatesh Shankar -- 6. Price image in retail management / Alexander Chernev and Ryan Hamilton -- Part III: Product & assortment -- 7. Choosing to choose: the dynamics of store, product and consumption choices / Edward Fox -- 8. Consumer preference distributions and corresponding store brand strategies: a compilation / Raj Sethuraman -- 9. Product unavailability / Els Breugelmans, Els Gijsbrechts and Katia Campo -- 10. Managing product returns in retailing / Andrew Petersen and Ayd�n Alptekinoglu -- Part IV: In store marketing -- 11. In-store marketing: existing and emerging elements / Anne Roggeveen and Dhruv Grewal -- 12. Shelf layout and consumer preferences / Jeffrey Parker and Anthony R. Koschmann -- Part V: Customer engagement -- 13. Social media and retailing: a review and directions for future research -- Rishika Rishika and Ramkumar Janakiraman -- 14. Customer loyalty and reward programs in retail in the digital age / Werner Reinartz and Peter Linzbach -- Part VI: Strategic decisions in retailing -- 15. Retail store format decisions / �Oscar Gonz�alez-Benito, Mercedes Martos-Partal and Alvaro Garrido-Morgado -- 16. Retail entry and exit / Zhiling Bei, Katrijn Gielens and Marnik Dekimpe -- 17. Retail productivity / Brian Ratchford and Dinesh Gauri -- Part VII: Manufacturer-retailer interface -- 18. Retailer power in the grocery industry / Inge Geyskens -- 19. Category management and captains / Murali Mantrala and Omid Kamran-Disfani -- Index.
Additional Edition:
ISBN 9781786430274 (hardback)
Language:
English
Keywords:
Electronic books.
;
Electronic books
;
Electronic books.
URL:
https://www.elgaronline.com/view/edcoll/9781786430274/9781786430274.xml
URL:
FULL
((Currently Only Available on Campus))
URL:
https://www.elgaronline.com/view/edcoll/9781786430274/9781786430274.xml
Bookmarklink
