UID:
almahu_9949711309602882
Format:
1 online resource (xvi, 338 pages).
ISBN:
1-64825-029-7
,
1-80010-367-0
Series Statement:
Rochester studies in medical history
Content:
"In 1949, the U.S. National Cancer Institute (NCI) and the Canadian Department of National Health and Welfare (DNHW) commissioned a film, eventually called Challenge. Science Against Cancer, as part of a major effort to recruit young scientists into cancer research. Both organizations feared that poor recruitment would stifle the development of the field at a time when funding for research was growing dramatically. The fear was that there would not be enough new young scientists to meet the demand, and that the shortfall would undermine cancer research and the hopes invested in it. Challenge aimed to persuade young scientists to think of cancer research as a career. This book is the story of that forgotten film and what it tells us about mid-twentieth century American and Canadian cancer research, educational filmmaking, and health education campaigns. It explores why Canadian and American health agencies turned to film to address the problem of scientist recruitment; how filmmakers turned such recruitment concerns into something they thought would work as a film; and how information officers at the NCI and DNHW sought to shape the impact of Challenge by embedding it in a broader educational and propaganda program. It is, in short, an account of the important, but hitherto undocumented, roles of filmmakers and information officers in the promotion of post-Second World War cancer research"-- Provided by publisher.
Note:
The Americans -- The Canadians -- Baiting the Hook -- Mr. Foster Goes Fishing -- Producing and Directing -- Animation -- Live Action -- Pulling Together -- Between Production and Promotion -- Planning Premieres -- Receptions and Responses -- The Package.
,
English
Additional Edition:
ISBN 1-80010-366-2
Language:
English
DOI:
10.1515/9781800103665
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