UID:
edocfu_9960741871002883
Umfang:
1 online resource (305 pages) :
,
illustrations
ISBN:
1-80043-236-4
Inhalt:
"Scholarship in management and strategy is paying increasing attention to the domain of aesthetics. Companies routinely make aesthetic choices and there is growing recognition that aesthetic considerations are fundamental for successful performance in competitive markets. Stylistically sophisticated products may appeal to demanding customers, yielding higher profit margins. Style and beauty can also be applied toward enriching organizational cultures, informing leadership visions or motivating employees to defy conventions in designing new products. Aesthetics and Style in Strategy constitutes the first systematic survey of the interface between the aesthetic and strategic domains. Motivated by the rise of aestheticism in contemporary culture, it lays the foundations for an "aesthetic" turn in strategy, which interrogates the use of aesthetic features as a source of competitive advantage and provides examples of connecting design and engineering, style and technology. The "aesthetic turn" is not simply about creating value, but about sharing value among employees and infusing organizational activities with a purpose that transcends principles of efficiency. Volume 42 of Advances in Strategic Management documents the variety of ways in which the useful and the beautiful can be brought together, making a valuable contribution to the sustainability of business in the 21st century."--
Anmerkung:
Includes index.
,
The Aesthetic Turn in Strategy: Creating Value with Style --
,
Stylistic Production --
,
Style Typologies and Competitive Advantage /
,
Aesthetic and Technological Complexity in Luxury Watchmaking /
,
From Style to Status and to Power: When and Why Do Stylistic Choices in Footwear Make Women Feel and Act Powerful /
,
Content or Connections? Socio -- Semantic Analysis of Leaders' Communication Styles in a Creative Collective /
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Tell Me Your Story and I Will Tell Your Sales: A Topic Model Analysis of Narrative Style and Firm Performance on Etsy /
,
Stylistic Evaluation --
,
A rising tide lifts all boats: The origins of institutionalized aesthetic innovation /
,
Changing Style in Style-Changing Industries: The Role of Critics as Gatekeepers in High-End Fashion /
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Does Stylistic Similarity to Popular Competitors Affect Consumer Evaluations of Quality? Evidence from Online Movie Evaluation /
,
Strategic Balance or Imperfect Imitation? Style and Legitimation Challenges in a Semi-Peripheral City /
,
Reflections On Style --
,
Reflections on Style and Strategy: an interview with
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Reflections on Style and Strategy: an interview with
,
Reflections on Style and Strategy: an interview with
,
Reflections on Style and Strategy: an interview with
,
Reflections on Style and Strategy: an interview with
Weitere Ausg.:
ISBN 1-80043-237-2
Sprache:
Englisch
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