UID:
almahu_9949852569902882
Format:
1 online resource (296 pages)
ISBN:
9781800715813
Content:
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design. Here Katelijn Quartier, Ann Petermans, TC Melewar and Charles Dennis bring together a team of field-leading, practice-based experts in order to offer an interdisciplinary, practice-oriented inquiry into how design plays a key role in defining a successful retail environment and experience. In four sections organised around the concepts of design, experience, context, and interdisciplinarity, contributors highlight how to achieve impactful branding and retail-experience design through a focus on such issues as local relevance and storytelling. As each chapter concludes by explaining how its findings can feed into practice, this book begins filling the gap between academic journals and visual case studies, ultimately providing fertile ground for further debate around best practice. For its interdisciplinary approach, its scholarly rigour, and its clearly articulated implications for practice, The Value of Design in Retail and Branding is of interest to scholars of design, branding and marketing as well as to practitioners within these fields.
Note:
Includes index.
,
Introduction / A. Petermans and K.Quartier -- The value of design: chapter 1. Conceptualizing customer value in physical retail : a marketing perspective / S. Leroi-Werelds. chapter 2. Appreciating and judging the design of independent retailers' blended concepts / S. Madsen and A. Petermans. chapter 3. The added value of designing by crossmodal correspondences / C. Adams and J. Vanrie. chapter 4. Fashion & lifestyle brands : story-telling within purpose-led brands in order to contribute to growth / R. Marciniak and E. Charles -- The value of experience: chapter 5. The influence of economic theories on the value of retail design, a designers' perspective / M. De Wet and I. Prinsloo. chapter 6. The added value of retail design for a new age of consumerism / S. Khaneja. chapter 7. The triangular designer-space : methodical approach to balance brand typicality and novelty / M. Mulder-Nijkamp, E. Wouter, E. de Kok and R. ten Klooster. chapter 8. The Importance of warmth in brand design / S. Kim, S. Moore, K.B. Murray -- The value of context: chapter 9. Virtually the same : understanding the consumer experience in an omnichannel environment / L. Reid, A. Marvell, D. Parker and P. Ward. chapter 10. Retail design as a communication strategy : exploring customer experience via eye tracking / K. Janssens, C. Beckers and K. Quartier. chapter 11. Exploring in-store shopping experiences and resultant purchasing influence : an autoethnographic approach / E. Lloyd-Parkes and J. Deacon. chapter 12. Designing valuable experiential retail environments : a review of the design process / E. Servais, J. Vanrie, and K. Quartier -- The value of interdisciplinarity: chapter 13. The interlink between sensorial and meaning properties of a retail design and brand assets : a comparison of three grocery store designs / C. Adams and K. Quartier. chapter 14. Local collaboration in retail design : a strategy for localising global brands / Z. Khan. chapter 15. Evidencing value creation in "Value Co-Creation" : a case study of Singapore's second largest banking group co-designing with the Millenials / M.-Y. Yam and A. Lee. chapter 16. Environmental simulation techniques in retailing : a review from a store atmospheric and customer experience perspective / A. Petermans, L. Doucé and K. Willems -- Conclusion / K. Quartier and A. Petermans.
Additional Edition:
Print version: ISBN 9781800715806
Additional Edition:
PDF version: ISBN 9781800715790
Language:
English
URL:
https://doi.org/10.1108/9781800715790
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