UID:
almafu_9961445057502883
Format:
1 online resource (578 pages).
ISBN:
9781802200874 (e-book)
Series Statement:
Elgar encyclopedias in business and management
Content:
"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures. Emphasizing the interdisciplinary nature of corporate communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding, corporate responsibilities, corporate misbehaviour, communication processes and tools, stakeholder engagement, corporate communication outcomes and negative corporate association in a clear and accessible format. Eleven key themes are addressed to fully illustrate the complexity of communication in a modern corporate landscape, ranging from selected theories and theoretical approaches to positive and negative corporate associations, providing both practical and conceptual insight. Further recommended readings which demonstrate the expansive nature of topics within corporate communication are provided. The Elgar Encyclopedia of Corporate Communication will be an essential reference text for students focusing on corporate communication and related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for practitioners seeking to understand important trends and developments within corporate communication"--
Note:
Contents: Preface -- 1. Corporate communication / Klement Podnar -- Theme i. Selected theories and theoretical approaches -- 2. Stakeholder theory / Brian T. Moriarty -- 3. Actor-network theory / Monica Musolino -- 4. Theory of social exchange / Zlatko Jančič -- 5. Social constructionist theory / Mats Heide -- 6. Sensemaking theory / Ursa Golob Podnar -- 7. Communication constitutes organization / Dennis Schoeneborn, Peter Winkler and Timothy Kuhn -- 8. Social identity approach / Klement Podnar -- 9. Co-creation / Sophie Esmann Andersen and Christiane Marie Høvring -- 10. Agenda-setting theory / Craig E. Carroll -- Theme ii. Organization as an entity -- 11. Legal personality / Gregory Mark -- 12. Corporate identity / Mario Burghausen -- 13. Organizational values / Humphrey Bourne -- 14. Corporate heritage / Mario Burghausen -- 15. Narrated organization / Trine Susanne Johansen -- 16. Organizational identity / Klement Podnar -- 17. Organizational culture / Winni Johansen -- 18. Person-organization fit / Yijing Wang -- Theme iii. Corporate branding -- 19. Corporate brand / Mario Burghausen -- 20. (corporate) ethical branding / François Maon and Adam Lindgreen -- 21. Corporate brand alignment / Michela Mingione -- 22. Corporate brand architecture / John M.T. Balmer -- 23. Co-branding / Ulla Hakala -- 24. Rebranding / Ulla Hakala -- 25. Internal branding / Khanyapuss Punjaisri -- 26. Employer branding / Adele Potgieter -- 27. Corporate brand communication / John M.T. Balmer -- Theme iv. Corporate responsibilities -- 28. Corporate social responsibility / Valérie Swaen, Joëlle Vanhamme and Ruben Chumpitaz -- 29. Social license to operate / Shima Saniei -- 30. Transparency / Lars Thøger Christensen -- 31. Socially responsible investing / Nur Uysal -- 32. Sustainable finance / Minh Ngoc Ho, Subhash Abhayawansa and Carol A. Adams -- 33. Corporate social responsibility communication / Ursa Golob Podnar -- 34. Corporate sociopolitical activism / Moritz Appels -- Theme v. Corporate misbehaviour -- 35. Corporate (marketing) myopia / Vesna Zabkar -- 36. Corporate hypocrisy / Christiane Marie Høvring and Sophie Esmann Andersen -- 37. Corporate oxymorons / Angela Lindt and Stuart Kirsch -- 38. Moral blindness / Jacob Dahl Rendtorff -- 39. Corporate guilt (management) / Irene Pollach, Carmen Daniela Maier and Silvia Ravazzani -- 40. Unethical pro-organizational behavior / Daniel Wolfgruber -- 41. Corporate psychopaths / Clive R. Boddy -- Theme vi. Issues, change and crisis management -- 42. Issues management / Chelsea L. Woods -- 43. Change communication / Wim J.L. Elving -- 44. Crisis management / Iztok Prezelj and Teodora Tea Ristevska -- 45. Crisis communication / W. Timothy Coombs -- 46. Social media crisis communication / Amalia Triantafillidou -- 47. Corporate crisis contagion / Yijing Wang -- 48. Organizational apologies / Joshua M. Bentley -- Theme vii. Communication process -- 49. Communication management / Christine Viertmann and Ansgar Zerfass -- 50. Communication strategy / Sophia C. Volk and Ansgar Zerfass -- 51. Corporate storytelling / Franzisca Weder -- 52. Two-way communication / Michael L. Kent -- 53. Dialogue / Michael L. Kent -- 54. Corporate listening / Jim Macnamara -- 55. Corporate diplomacy / Jana Arbeiter and Bostjan Udovič -- 56. Internal marketing / Achilleas Boukis -- Theme viii. Communication tools -- 57. Internal communication / Ana Tkalac Verčič -- 58. Multisource feedback / Andrej Kohont -- 59. Corporate visual identity / Ari-Matti Erjansola and Jukka Lipponen -- 60. Corporate design / Katja Udir Misič -- 61. Corporate advertising / Vesna Zabkar -- 62. Corporate philanthropy / Ilona Szőcs -- 63. Cause-related marketing / Dubravka Sinčić Ćorić -- 64. Corporate online communication / Sora Kim and Jiayu Gina Qu -- 65. Social influencer marketing / Tinca Lukan and Klement Podnar -- Theme ix. Stakeholder engagement -- 66. Audiences / Ana Marija Mustafai and Klement Podnar -- 67. Pressure groups / Robert L. Heath -- 68. Employee advocacy / Emma Christensen -- 69. Corporate influencers / Jana Brockhaus and Ansgar Zerfass -- 70. Brand communities / Jens Hagelstein and Ansgar Zerfass -- Theme x. Corporate communication outcomes -- 71. Corporate image / Yijing Wang -- 72. Corporate reputation / Craig E. Carroll -- 73. Organizational trust / Guido Berens -- 74. Brand anthropomorphism / Urska Tuskej Lovsin -- 75. Consumer-brand identification / Urska Tuskej Lovsin -- 76. Corporate gratitude / Erika Benčec and Klement Podnar -- 77. Social acceptability / Klement Podnarr and Ana Marija Mustafai -- 78. Perceived external prestige / Katja Udir Misič -- 79. Organizational identification / Daniel Wolfgruber and Sabine Einwiller -- 80. Organizational commitment / Julia Stranzl -- Theme xi. Negative corporate associations -- 81. Organizational distrust / Ellen Tyquin and Amisha Mehta -- 82. Organizational stigma / Laura Illia and Michael Etter -- 83. Consumer scepticism / Katherine Dunn -- 84. Csr scepticism / Katherine Dunn -- 85. Consumer complaining / Sabine Einwiller -- 86. Organizational disidentification / Christopher Ruppel -- 87. Job disengagement / Julia Stranzl.
Additional Edition:
ISBN 9781802200867 (hardback)
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://www.elgaronline.com/view/book/9781802200874/9781802200874.xml
URL:
https://www.elgaronline.com/view/book/9781802200874/9781802200874.xml
URL:
https://www.elgaronline.com/view/book/9781802200874/9781802200874.xml
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