UID:
almahu_9949684735402882
Format:
1 online resource (402 pages).
ISBN:
9781803923178 (e-book)
Series Statement:
Elgar research agendas
Content:
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers. Based on a comprehensive review of recent service marketing research using the Growth-Share Matrix, this Research Agenda is focused around five key themes: technology and e-services, service-dominant logic, emotions, innovation and environmental context. Chapters investigate cutting-edge technological advances including service robots and omnichannel services, as well as the social, cultural and environmental factors that influence service marketing. Drawing together a wealth of analysis, leading scholars explore the potential for service marketing research to expand to new themes and areas of investigation, and to revisit core themes of the past in a new light. A Research Agenda for Service Marketing will be essential reading for students and scholars in marketing, management, economics and finance. It will also prove invaluable to professionals and managers looking for a deeper understanding of modern service marketing"--
Note:
Includes index.
,
Contents: Part I: Introduction -- 1. A growth-share matrix of service marketing research themes.Olivier Furrer, Chloé Baillod, and Mikèle Landry -- Part II: Research on technology and e-services -- 2. Service robots and their implications for service delivery / Jochen Wirtz, Werner H. Kunz, Stefanie Paluch, and Valentina Pitardi -- 3. Omnichannel services / Ilaria Dalla Pozza -- Part III: Research on the service-dominant logic (sdl) -- 4. Understanding how service ecosystem actors collaborate for value cocreation / Bo Edvardsson and Bård Tronvoll -- Part IV: Research on emotions in service encounters -- 5. Emotions in service encounters: A review and research agenda / Cécile Delcourt -- Part V: Research on service innovation -- 6. Market services innovations networks (msins): Enriching the network lineage in innovation studies / Benoît Desmarchelier, Faridah Djellal, Camal Gallouj and Faïz Gallouj -- Part VI: Research on the environmental context of services -- 7. The future of research on customer-to-customer interaction (cci) / Richard Nicholls -- Part VII: Ethics -- 8. Advocating human rights and sustainable development goals: An ecosystem-based transformative service research (tsr) approach / Rodoula H. Tsiotsou, Sertan Kabadayi, and Raymond P. Fisk -- 9. Strengths-based service solutions: Mapping a way forward in marketplace vulnerabilities / Janet Davey, Raechel Johns, and Henna M. Leino -- Part VIIi service encounters -- 10. Intercultural service encounters in the post-covid-19 world: A research agenda / Piyush Sharma -- 11 from customer to digital to civic to transformative engagement: A conceptual framework and future research directions / Rodoula H. Tsiotsou -- Part IX: Conclusion: Looking to a more distant future -- 12. Revisiting "classic" service research themes in the light of new emerging themes / J. Joseph Cronin, Jr. -- 13. Expansion and refocusing: Two alternative trajectories for service marketing research / Olivier Furrer and Jie Yu Kerguignas -- Index.
Additional Edition:
ISBN 9781803923161 (hardback)
Language:
English
Keywords:
Electronic books.
;
Electronic books.
URL:
https://www.elgaronline.com/view/book/9781803923178/9781803923178.xml
URL:
https://www.elgaronline.com/view/book/9781803923178/9781803923178.xml
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