UID:
almahu_9950010407902882
Format:
1 online resource (328 pages)
ISBN:
1835460313
,
9781835460313
,
9781835466346
Content:
Empowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization's data is even more complex. Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization's desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques. By the end of this book, you'll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders. What you will learn • Define your audience and identify your overall strategy for an Experience Cloud site • Understand the technical and operational strategy needed to support your site • Work with the Experience Cloud data model and standard template features • Determine when to use Visualforce, Aura, LWC, or LWR while exploring custom development options • Get to grips with the how Salesforce Flow and Triggers work • Leverage marketing automation, knowledge base, and communication in the site • Find out about site launch tactics, user creation, site moderation, and ongoing reporting Who this book is for If you want to understand the intricacies of Salesforce Experience Cloud, transform your client experience, enhance your enterprise architecture, and create a scalable, world class-customer web experience that smoothly integrates with an existing Salesforce instance, this book is for you. Business leaders, IT leaders, Salesforce developers, Salesforce admins, and web teams tasked with delivering and maintaining an excellent, integrated Experience Cloud portal will benefit from this book. Ideal for readers with Salesforce experience in any cloud or a basic grasp of Service Cloud features.
Note:
Mastering Salesforce Experience Cloud: strategies for creating powerful customer interactions -- Contributors -- Table of Contents -- Preface -- Part 1: Curating a Digital Experience Strategy -- Chapter 1: Defining Your Digital Experience Strategy -- Chapter 2: Translating Your Audience and Interactions into Meaningful Technology Features -- Chapter 3: Technology Component Identification - Which Parts of Experience Cloud Do I Need? -- Part 2: Infrastructure Setup to Support and Customize Design Strategy -- Chapter 4: Curating Data Models -- Chapter 5: Understanding Experience Cloud Templates -- Chapter 6: When to Use Aura Components, Lightning Web Components, and Lightning Runtime Components -- Part 3: Human-Centric Development -- Chapter 7: Leveraging Screen Flows versus Apex -- Chapter 8: Understanding Inputs - Emails, Chats, and Text Messages -- Chapter 9: Marketing Automation Setup -- Chapter 10: Leveraging Case Management and Knowledge Bases -- Part 4: Site Launch -- Chapter 11: Security - Authentication, Data Sharing, and Encryption -- Chapter 12: Monitoring Your Site - Salesforce Native Reporting -- Chapter 13: Site Launch, Maintenance, and Moderation -- Part 5: Certifications -- Chapter 14: Best Practices and Certification Test Preparation -- Index -- Other Books You May Enjoy.
,
Mode of access: World Wide Web.
Language:
English
Keywords:
Electronic books.
URL:
https://portal.igpublish.com/iglibrary/search/PACKT0007607.html
URL:
Volltext
(URL des Erstveröffentlichers)
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