Umfang:
1 Online-Ressource (424 Seiten)
ISBN:
9781839101786
Serie:
How to guides
Inhalt:
Contents: Introduction to how to fast-track your academic career / Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme, and John Nicholson -- Part I: Getting started: 1. Becoming a business-to-business marketing scholar / Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Ko de Ruyter, Lisa Ellram, Christian Grönroos, Michael Hutt, Douglas Lambert, Ajay Kohli, Selma Kadić Maglajlić, Matthew Robson, and Michel van der Borgh -- 2. Balancing like an academic / Adam Lindgreen and C. Anthony Di Benedetto -- Part II: Generating ideas and setting up for success -- 3. Developing original, courageous ideas / Adam Lindgreen, C. Anthony Di Benedetto, and Florian Kock -- 4. Building research groups / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Peter Naudé -- 5. Writing research funding applications / Adam Lindgreen, C. Anthony Di Benedetto, Camilla Verdich, Joëlle Vanhamme, Vinod Venkatraman, Steven Pattinson, Ann Højbjerg Clarke, and Zaheer Khan -- 6. Undertaking cross-disciplinary research / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Michel van der Borgh -- 7. Collaborating with practitioners / C. Anthony Di Benedetto, Adam Lindgreen, Marianne Storgaard, and Ann Højbjerg Clarke -- Part III: Working with students -- 8. Guiding ph.d. Students / C. Anthony Di Benedetto, Adam Lindgreen, and Torsten Ringberg In collaboration with Audhesh Paswan, Laura Peracchio, David Luna, Peter Naudé, Rod Brodie, John Nicholson, Markus Reihlen, Matthew Robson, Ken Peattie, and Hans Baumgartner -- 9. Translating research into teaching / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Peter Naudé -- Part IV: Getting published -- 10. Framing a manuscript / Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Ad de Jong, Luigi De Luca, Heiner Evanschitzky, Michael Mol, Robert Morgan, John Nicholson, and Tobias Schäfers -- 11. Developing great conceptual frameworks for business-to-business marketing / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Elina Jaakkola -- 12. Writing a case-study methodology section / Adam Lindgreen, C. Anthony Di Benedetto, and Michael B. Beverland -- 13. Writing articles for premier academic journals / Peter LaPlaca, Adam Lindgreen, and Joëlle Vanhamme -- 14. Revising for premier academic journals / Peter LaPlaca, Adam Lindgreen, Joëlle Vanhamme, and C. Anthony Di Benedetto -- 15. Reviewing manuscripts / Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Maja Arslanagić-Kalajdžić, Ad de Jong, Stephan Henneberg, Kristian Möller, John Nicholson, Mark Parry, Audhesh Paswan, Gerrit van Bruggen, Joëlle Vanhamme, and Chun Zhang -- Part V: Being relevant -- 16. Getting research cited / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, Julia A. Fehrer, and Michel van der Borgh -- 17. Defining, identifying, and measuring societal value / Adam Lindgreen, C. Anthony Di Benedetto, Ann Højbjerg Clarke, Majbritt Rostgaard Evald, Niels Bjørn-Andersen, and Douglas M. Lambert -- Part VI: Offering our final thoughts -- 18. Offering our final thoughts on how to fast-track your academic career / Adam Lindgreen and C. Anthony Di Benedetto -- appendix 1: Example of charters for research groups: Imp and cmp / C. Anthony Di Benedetto and Adam Lindgreen -- appendix 2: Revising and resubmitting: Go configure: The mix of purchasing practices to choose for your supply base / Adam Lindgreen, Joëlle Vanhamme, Erik van Raaij, and Wesley J. Johnston -- Index.
Inhalt:
"This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia. Experienced scholars outline the key stages towards building an effective and varied academic portfolio, incorporating pragmatic insights into generating ideas, building research groups, and drafting funding applications. The book describes the processes involved in both collaborating with peers and engaging with research students, paying close attention to the ways in which scholars translate research into teaching. Offering crucial advice based on practical knowledge, the book guides early- to mid-career scholars to publication success and highlights the most effective ways to maintain relevance, impact, and societal value throughout one's career. Providing a holistic view of research culture, this cutting-edge book is critical reading for early- to mid-career scholars. The book will also be useful for recent graduates planning their careers in academia" -- Back Cover
Weitere Ausg.:
ISBN 9781839101779
Weitere Ausg.:
Erscheint auch als ISBN 9781839101779(hardback)
Sprache:
Englisch
Schlagwort(e):
Electronic books
;
Aufsatzsammlung
DOI:
10.4337/9781839101786
URL:
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