Format:
1 online resource (179 pages)
Edition:
1st ed.
ISBN:
9781845411725
Series Statement:
Aspects of Tourism v.47
Content:
This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.
Content:
Intro -- Contents -- List of Figures and Tables -- Acknowledgements -- Preface: Why a Book on City Tourism? -- Part 1 City Tourism -- Chapter 1 Organising City Tourism -- Chapter 2 Measuring City Tourism -- Chapter 3 The Dynamics of City Tourism -- Part 2 City Tourism Organisation -- Chapter 4 City Tourism Organisation: Structure and Operations -- Chapter 5 Setting Up and Leading City Marketing Agencies -- Chapter 6 York, United Kingdom -- Part 3 City Branding -- Chapter 7 The Problematic Nature of City Branding -- Chapter 8 City Branding in the Netherlands -- Part 4 Conclusions -- Chapter 9 Whither City Tourism and City Tourism Organisation? -- References -- Index.
Note:
Description based on publisher supplied metadata and other sources
,
Contents; List of Figures and Tables; Acknowledgements; Preface: Why a Book on City Tourism?; Part 1 City Tourism; Chapter 1 Organising City Tourism; Chapter 2 Measuring City Tourism; Chapter 3 The Dynamics of City Tourism; Part 2 City Tourism Organisation; Chapter 4 City Tourism Organisation: Structure and Operations; Chapter 5 Setting Up and Leading City Marketing Agencies; Chapter 6 York, United Kingdom; Part 3 City Branding; Chapter 7 The Problematic Nature of City Branding; Chapter 8 City Branding in the Netherlands; Part 4 Conclusions
,
Chapter 9 Whither City Tourism and City Tourism Organisation?References; Index
Additional Edition:
ISBN 9781845411701
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781845411701
Language:
English
Subjects:
Economics
Keywords:
Europa
;
Stadt
;
Tourismus
;
Management
URL:
Volltext
(lizenzpflichtig)
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