UID:
almahu_9948197967402882
Format:
1 online resource (xxiii, 372 pages) :
,
illustrations
ISBN:
9781118603079
,
1118603079
,
9781118603505
,
1118603508
Content:
The recent "concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc. This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy. This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.
Note:
Organisation -- Competitive intelligence 2.0 : a three-dimensional relationship -- Management 2.0 -- Sustainable development 2.0 : seeking for "the creation of shared values" -- Corporate education and web 2.0 -- Marketing 2.0 -- Innovation -- Parallax : a mindset 2.0 -- Competitive intelligence 2.0 tools -- Patent information 2.0, technology transfer, and resource development -- Industrial property : competitive weapon 2.0 (case study of Tenofovir) -- Innovation, serendipity 2.0, filing patents from biomedical -- Literature exploration -- Processing business news for detecting business innovation strategies -- Information property and liability in the 2.0 -- Territory and organisational reputation 2.0 -- Triple helix and territorial intelligence 2.0 -- Regional development 2.0 -- Government strategies of territorial intelligence 2.0 : support to SMEs-TPE -- University : catalyst for the implementation of competitive intelligence 2.0 in Africa (case study of Nigeria).
Additional Edition:
Print version: Competitive intelligence 2.0. Hoboken, NJ : ISTE Ltd/John Wiley & Sons, 2011 ISBN 9781848213050
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118603079
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118603079
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118603079
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