UID:
almahu_9949065584702882
Format:
1 online resource (216 p.) :
,
27 b-w, 3 color images
ISBN:
9781978802261
,
9783110704792
Content:
How did Americans come to believe that working at home is feasible, productive, and desirable? Easy Living examines how the idea of working within the home was constructed and disseminated in popular culture and mass media during the twentieth century. Through the analysis of national magazines and newspapers, television and film, and marketing and advertising materials from the housing, telecommunications, and office technology industries, Easy Living traces changing concepts about what it meant to work in the home. These ideas reflected larger social, political-economic, and technological trends of the times. Elizabeth A. Patton reveals that the notion of the home as a space that exists solely in the private sphere is a myth, as the social meaning of the home and its market value in relation to the public sphere are intricately linked.
Note:
Frontmatter --
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CONTENTS --
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INTRODUCTION --
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Part 1. WHERE DOES WORK BELONG? Toward a New Conception of Home --
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1. THE HOME AND ITS FUNCTION --
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2. INDUSTRY STAY OUT --
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3. THE TELEPHONE AND BETTER LIVING --
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4. PORTABLE TYPEWRITERS FOR HOME USE --
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Part 2. THE CONSUMPTION OF OFFICE PRACTICES AND COMMUNICATION TECHNOLOGY IN THE POSTWAR MIDDLE-CLASS HOME --
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5. THE QUEST FOR EASY LIVIN’ IN THE SUBURBAN HOME --
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6. THE BIG BUSINESS OF HOMEMAKING --
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7. JUNIOR-SIZED OFFICES --
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8. AN OFFICE AWAY FROM THE OFFICE --
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Part 3. THE BIRTH OF THE LIVE-WORK LIFESTYLE --
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9. REAL MEN LIVE IN THE CITY --
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10. PSEUDO-BOHEMIAN BACHELORETTES --
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11. WORK WHERE YOU LIVE --
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Part 4. NEOLIBERAL DOMESTIC WORKSPACES --
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13. ADAPTABLE PARENTS, FLEXIBLE JOBS, AND ADAPTIVE HOMES --
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14. URBAN PROFESSIONAL LIFESTYLES --
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ACKNOWLEDGMENTS --
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NOTES --
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SELECTED BIBLIOGRAPHY --
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INDEX --
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ABOUT THE AUTHOR
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Mode of access: Internet via World Wide Web.
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In English.
In:
EBOOK PACKAGE Business and Economics 2020 English, De Gruyter, 9783110704792
In:
EBOOK PACKAGE COMPLETE 2020 English, De Gruyter, 9783110704716
In:
EBOOK PACKAGE COMPLETE 2020, De Gruyter, 9783110704518
In:
EBOOK PACKAGE Economics 2020, De Gruyter, 9783110704624
In:
RUP eBook-Package Frontlist 2020, De Gruyter, 9783110690330
Language:
English
Subjects:
Economics
DOI:
10.36019/9781978802261
URL:
https://doi.org/10.36019/9781978802261
URL:
https://www.degruyter.com/isbn/9781978802261
URL:
https://doi.org/10.36019/9781978802261
URL:
https://www.degruyter.com/isbn/9781978802261
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