Format:
Online-Ressource (XIII, 236 p. 45 illus, online resource)
Edition:
Springer eBook Collection. Behavioral Science and Psychology
ISBN:
9783030105709
,
9783030105709
Series Statement:
International Series on Consumer Science
Content:
This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors
Content:
Chapter1: The Psychological perspective in financial behaviour -- Chapter2: Richness - how much money do we have and how do we think about it? -- Chapter3: Spending money - pleasure or pain? Why some people spend money easily while others have a problem with it? -- Chapter4: Saving and investing -- Chapter5: Loan - needed or wanted? -- Chapter6: Banking, unbanking, and new banking
Additional Edition:
ISBN 9783030105693
Additional Edition:
ISBN 9783030105693
Additional Edition:
ISBN 9783030105716
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-3-030-10569-3
Additional Edition:
Printed edition ISBN 9783030105693
Additional Edition:
Printed edition ISBN 9783030105716
Language:
English
DOI:
10.1007/978-3-030-10570-9
URL:
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