Umfang:
1 Online-Ressource (212 Seiten)
ISBN:
9783030210441
Anmerkung:
Description based on publisher supplied metadata and other sources
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Intro -- Foreword -- Preface -- Acknowledgements -- Contents -- List of Figures -- List of Tables -- List of Boxes -- 1: Is Your Business Reaching Its Full Scale on Global Markets? -- 1.1 Going International: the Profitability Issue -- 1.2 Why Firms Decide to go Abroad -- 1.2.1 Financial and Economic Motives of Internationalization -- 1.2.2 Internationalization for Competitive Advantage -- 1.2.3 A Chance to Learn -- 1.2.4 Diversifying Risk -- 1.2.5 Reactive Motives for Internationalization -- 1.3 International Strategy Control Panel -- 1.4 Defining the Firm's Full Scale in Global Markets -- References -- Selected Bibliography -- 2: Global "E-E-E" Mindset: Empathy, Ethics, and Engagement -- 2.1 Activating a Firm's Global Mindset: the E-E-E Framework -- 2.2 Empathy in Global Markets -- 2.3 Ethics in Global Markets -- 2.4 Engagement: Committing to Global Markets -- References -- Selected Bibliography -- 3: The Adaptation Issue -- 3.1 Cultural Differences -- 3.2 Distances Between Markets -- 3.3 What do We Adapt or Standardize? -- 3.4 Product and Service Configuration for Foreign Markets: Adapt, Transform or Standardize? -- 3.5 Adaptation Solutions -- References -- Selected Bibliography -- 4: Foreign Market Selection: Which and How Many? -- 4.1 Foreign Market Selection: a Complex, "Personal" and Important Decision -- 4.2 Initial Screening of Foreign Market Attractiveness -- 4.3 Goal-Driven Assessment of Foreign Markets -- 4.4 Which Region, Province, City, Street? -- 4.5 Distance and Foreign Market Attractiveness -- 4.6 Number of Markets to Serve -- 4.7 The Truth About Foreign Market Selection -- References -- Selected Bibliography -- 5: Entry Modes: How to Enter a Foreign Market -- 5.1 An Outsider Looking at Unfamiliar Markets -- 5.2 Entry Mode Options -- 5.3 How to Approach the Decision Regarding Entry Mode
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5.3.1 Why Your Firms' Resources and Capabilities Matter in the Decision on an Entry Mode -- 5.3.2 Why Target Market Characteristics Matter in the Decision on an Entry Mode -- 5.3.3 Why a Firm's Strategy Matters When Decision on an Entry Mode -- 5.3.4 Why the Speed of a Firm's Internationalization Matters for the Decision on an Entry Mode -- 5.3.5 Why External Influence Matters in Decision on an Entry Mode -- 5.4 Entry Modes with the Participation of Foreign Partners: Building Trust -- 5.5 Cross-Border Acquisitions -- 5.6 Entry Mode Decision as a Process -- References -- Selected Bibliography -- 6: Organizing for International Growth -- 6.1 Locational Decisions as a Source of Competitive Advantage -- 6.2 Relationships Between Headquarters and Subsidiaries -- 6.3 Heterarchy in a Multinational Organization -- 6.4 Subsidiaries as Sources of Innovation -- References -- Selected Bibliography -- 7: Strategic Decisions in International Business -- 7.1 What do We Strategize About? -- 7.2 Classical International Strategy Archetypes -- 7.3 Strategic Decisions in International Business in an Age of Uncertainty: Real Options -- 7.4 Deliberateness of Strategic Decisions in International Business -- 7.5 Cognitive Biases in International Strategy Processes -- 7.6 Basis for Strategic Decisions: Knowledge -- References -- Selected Bibliography -- 8: Implementing Internationalization Strategy: The People Question -- 8.1 Staffing Options: Expatriate Versus Local Managers -- 8.2 Management of Expatriates -- 8.2.1 Selection of Expatriates -- 8.2.2 Adjustment of Expatriates -- 8.2.3 Family Support to Expatriates -- 8.2.4 Evaluation of Expatriates Performance -- 8.2.5 Repatriation of Expatriates -- 8.3 Management of Local Personnel -- 8.4 People Management in Different Cultures -- References -- Selected Bibliography -- Conclusion
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Index of Companies -- Index of Regions and Countries -- Index of Terms
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Annushkina, Olga E. The Art of Going Global Cham : Springer International Publishing AG,c2020 ISBN 9783030210434
Sprache:
Englisch
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