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  • 1
    Online Resource
    Online Resource
    Trade Unions on YouTube : Online Revitalization in Sweden. (2019)
    Cham :Springer International Publishing AG,
    Details
    UID:
    almahu_9949602268502882
    Format: 1 online resource (170 pages)
    Edition: 1st ed.
    ISBN: 9783030249144
    Note: Intro -- Acknowledgements -- Contents -- List of Figures -- List of Tables -- Chapter 1 Introduction -- Abstract -- 1.1 Why Focus on Trade Union Revitalization via Social Media? -- 1.2 Why Focus on YouTube? -- 1.3 Why Focus on Trade Unions in Sweden? -- 1.4 The Argument-Audiences, Messages and Self-Image Across Unions -- 1.5 Data Collection, Coding and Analysis Methods -- 1.6 Outline of the Book -- References -- Chapter 2 Audiences: Who Do Unions Target? -- Abstract -- 2.1 Targeting Members and Potential Members of Swedish Trade Unions -- 2.2 Swedish Trade Unions and Audiences -- 2.3 Targets in the Large N Dataset: Method and Findings -- 2.4 Findings in the Large N Dataset -- 2.5 Targets in the Small N Dataset -- 2.6 Conclusion -- References -- Chapter 3 Messages: Political Action-Agenda-Setting, Elections and Protests -- Abstract -- 3.1 Unions' Political Activism and Expected Variations in Sweden -- 3.2 Political Messages in the Large N Sample: Method and Findings -- 3.3 Comparing Unions in the Large N Sample -- 3.3.1 Election Campaigns: All About Timing? -- 3.4 Political Activism in the Small N Sample: Method and Findings -- 3.5 Trade Unions' Political Engagement on YouTube -- References -- Chapter 4 Self-Images on YouTube -- Abstract -- 4.1 Self-Images: A Theoretical Framework -- 4.2 Revitalization Dimensions of Self-Images -- 4.3 Selection of Cases -- 4.4 Exclusive Collectivism: The LO Unions -- 4.5 Inclusive Individualism: The TCO Unions -- 4.6 Professions Above All? The Saco Unions -- 4.7 Conclusions -- References -- Chapter 5 Trade Unions on YouTube: Conclusions -- Abstract -- 5.1 Examining YouTube: What Can Be Inferred from Metadata? -- 5.2 For the Future -- References -- Appendix -- Appendix: YouTube Metadata -- The Collection of YouTube Metadata -- Coding the Large-N Data. , Coding the Small-N Sample of Videos (Small-N Dataset) -- In-Depth Qualitative Analysis of Videos -- Additional Tables -- References -- Index.
    Additional Edition: Print version: Jansson, Jenny Trade Unions on YouTube Cham : Springer International Publishing AG,c2019 ISBN 9783030249137
    Language: English
    Subjects: Sociology
    RVK:
    MS 5400
    Keywords: Electronic books. ; Electronic books
    URL: Click to View
    URL: kostenfrei
    URL: Full-text  ((OIS Credentials Required))
    URL: lizenzpflichtig
    URL: Volltext  (kostenfrei)
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    Stabi Berlin
    HU Berlin
    Berlin International
    UB Potsdam
    EUV Frankfurt
    HTW Berlin
    FH Potsdam
    BTU Cottbus
  • 2
    Online Resource
    Online Resource
    Trade Unions on YouTube : Online Revitalization in Sweden (2019)
    Cham : Springer Nature | Cham :Springer International Publishing :
    Details
    UID:
    almafu_9959122732102883
    Format: 1 online resource (XII, 160 p. 15 illus.)
    Edition: 1st ed. 2019.
    ISBN: 3-030-24914-X
    Content: “Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges.”—Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. .
    Note: 1. Introduction -- 2. Audiences: Who Do Unions Target? -- 3. Messages: Political Action - Agenda-Setting, Elections and Protest -- 4. Self-Images on YouTube -- 5. Trade Unions on YouTube: Conclusions. . , English
    Additional Edition: ISBN 3-030-24913-1
    Language: English
    DOI: 10.1007/978-3-030-24914-4
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    FU Berlin
    Charité
  • 3
    Online Resource
    Online Resource
    Trade Unions on YouTube : Online Revitalization in Sweden (2019)
    Cham :Springer International Publishing :
    Details
    UID:
    almahu_9948148144902882
    Format: XII, 160 p. 15 illus. , online resource.
    Edition: 1st ed. 2019.
    ISBN: 9783030249144
    Content: “Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges.”—Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. .
    Note: 1. Introduction -- 2. Audiences: Who Do Unions Target? -- 3. Messages: Political Action - Agenda-Setting, Elections and Protest -- 4. Self-Images on YouTube -- 5. Trade Unions on YouTube: Conclusions. .
    In: Springer eBooks
    Additional Edition: Printed edition: ISBN 9783030249137
    Additional Edition: Printed edition: ISBN 9783030249151
    Additional Edition: Printed edition: ISBN 9783030249168
    Language: English
    DOI: 10.1007/978-3-030-24914-4
    URL: https://doi.org/10.1007/978-3-030-24914-4
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    HU Berlin
  • 4
    Online Resource
    Online Resource
    Trade unions on YouTube : online revitalization in Sweden (2019)
    Basingstoke :Palgrave Macmillan,
    Details
    UID:
    kobvindex_HPB1111785189
    Format: 1 online resource
    ISBN: 9783030249144 , 303024914X
    Content: "Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges."--Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. .
    Note: 1. Introduction -- 2. Audiences: Who Do Unions Target? -- 3. Messages: Political Action -- Agenda-Setting, Elections and Protest -- 4. Self-Images on YouTube -- 5. Trade Unions on YouTube: Conclusions. .
    Additional Edition: Print version: Jansson, Jenny. Trade unions on YouTube. Basingstoke : Palgrave Macmillan, 2019 ISBN 3030249131
    Additional Edition: ISBN 9783030249137
    Language: English
    URL: ProQuest Ebook Central
    URL: SpringerLink
    URL: http://www.vlebooks.com/vleweb/product/openreader?id=none&isbn=9783030249144
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    HPol Brandenburg
  • 5
    Book
    Book
    Trade unions on YouTube : online revitalization in Sweden (2019)
    Cham, Switzerland : Palgrave Macmillan
    Details
    UID:
    b3kat_BV046672657
    Format: xii, 160 Seiten , Illustration, Diagramme , 21 cm
    ISBN: 9783030249137 , 3030249131
    Series Statement: Palgrave pivot
    Note: Includes bibliographical references and index
    Additional Edition: Erscheint auch als Online-Ausgabe 10.1007/978-3-030-24914-4
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-3-030-24914-4
    Language: English
    Keywords: Schweden ; Gewerkschaft ; Erneuerung ; Social Media ; Schweden ; Gewerkschaft ; YouTube
    URL: Inhaltsverzeichnis
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    F.-Ebert-Stiftung get availability status
  • 6
    Online Resource
    Online Resource
    Trade Unions on YouTube : Online Revitalization in Sweden (2019)
    Cham : Springer Nature | Cham :Springer International Publishing :
    Details
    UID:
    almahu_9949595423702882
    Format: 1 online resource (XII, 160 p. 15 illus.)
    Edition: 1st ed. 2019.
    ISBN: 3-030-24914-X
    Content: “Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges.”—Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. .
    Note: 1. Introduction -- 2. Audiences: Who Do Unions Target? -- 3. Messages: Political Action - Agenda-Setting, Elections and Protest -- 4. Self-Images on YouTube -- 5. Trade Unions on YouTube: Conclusions. . , English
    Additional Edition: ISBN 3-030-24913-1
    Language: English
    DOI: 10.1007/978-3-030-24914-4
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    HU Berlin
  • 7
    Online Resource
    Online Resource
    Trade Unions on YouTube : Online Revitalization in Sweden (2019)
    Cham : Springer Nature | Cham :Springer International Publishing :
    Details
    UID:
    edoccha_9959122732102883
    Format: 1 online resource (XII, 160 p. 15 illus.)
    Edition: 1st ed. 2019.
    ISBN: 3-030-24914-X
    Content: “Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges.”—Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. .
    Note: 1. Introduction -- 2. Audiences: Who Do Unions Target? -- 3. Messages: Political Action - Agenda-Setting, Elections and Protest -- 4. Self-Images on YouTube -- 5. Trade Unions on YouTube: Conclusions. . , English
    Additional Edition: ISBN 3-030-24913-1
    Language: English
    DOI: 10.1007/978-3-030-24914-4
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    Charité
  • 8
    Online Resource
    Online Resource
    Trade Unions on YouTube : Online Revitalization in Sweden (2019)
    Cham : Springer Nature | Cham :Springer International Publishing :
    Details
    UID:
    edocfu_9959122732102883
    Format: 1 online resource (XII, 160 p. 15 illus.)
    Edition: 1st ed. 2019.
    ISBN: 3-030-24914-X
    Content: “Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges.”—Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. .
    Note: 1. Introduction -- 2. Audiences: Who Do Unions Target? -- 3. Messages: Political Action - Agenda-Setting, Elections and Protest -- 4. Self-Images on YouTube -- 5. Trade Unions on YouTube: Conclusions. . , English
    Additional Edition: ISBN 3-030-24913-1
    Language: English
    DOI: 10.1007/978-3-030-24914-4
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    FU Berlin
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