Kooperativer Bibliotheksverbund

UID:

Umfang: 1 Online-Ressource (XV, 1005 Seiten) , Illustrationen

ISBN: 9783031102127

Serie: Studies in systems, decision and control volume 216

Weitere Ausg.: Erscheint auch als Druck-Ausgabe ISBN 978-3-031-10211-0

Weitere Ausg.: Erscheint auch als Druck-Ausgabe ISBN 978-3-031-10213-4

Weitere Ausg.: Erscheint auch als Druck-Ausgabe ISBN 978-3-031-10214-1

Sprache: Englisch

DOI: 10.1007/978-3-031-10212-7

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Umfang: 1 online resource (964 pages)

ISBN: 3-031-10212-6

Serie: Studies in Systems, Decision and Control

Anmerkung: Intro -- Preface -- Contents -- E-Marketing, Advertisement, E-Commerce, and Business Success -- An Analytical Study of the Relationship Between Network Capability and e-Marketing to Achieve the Competitive Advantage of MSEs -- 1 Introduction -- 2 Methodology -- 3 Discussions -- 3.1 Network Capability and Competitiveness MSEs -- 3.2 E-Marketing and Competitiveness MSEs -- 4 Conclusion and Recommendation -- References -- Applying Marketing Intelligence System in Improving Marketing Performance for Jordanian Corporations During COVID19 Pandemic -- 1 Introduction -- 2 Theoretical Framework -- 2.1 Marketing Intelligence System -- 2.2 Dimensions of the Marketing Intelligence System -- 2.3 Marketing Performance -- 3 Research Hypotheses -- 4 Research Model -- 5 Methodology -- 5.1 The Study's Population and Sample -- 5.2 Tool of the Study -- 5.3 Statistical Analysis -- 5.4 Validity and Reliability Tests -- 5.5 Collinearity Statistics Test -- 5.6 Hypothesis Testing -- 6 Conclusion -- References -- The Moderator Effect of COVID Pandemic on the Relationship Between Online Shopping Services and Online Consumer Purchasing Behavior. A Case of Jordan -- 1 Introduction -- 2 Research Problem -- 3 Research Objectives -- 4 Research Hypotheses -- 5 Literature Review -- 5.1 Expected Benefit -- 5.2 Risk Perception -- 5.3 Availability of Application -- 5.4 Usage Smoothness of Application -- 5.5 Trust and Safety -- 5.6 Services Quality -- 6 Online Shopping Services and Online Consumer Purchasing Behavior -- 7 Research Model -- 8 Methodology -- 8.1 Population and Sample Size -- 8.2 Research Instrument Reliability -- 9 Results and Discussion -- 10 Recommendations -- References -- E-Marketing and Customers' Bank Loyalty Enhancement: Jordanians' Perspectives -- 1 Introduction -- 2 Literature Review -- 2.1 Social Media as a Marketing Tool -- 2.2 E-Marketing. , 2.3 Customer Loyalty -- 2.4 Social Media Features -- 2.5 Word of Mouth -- 2.6 Informativeness -- 2.7 Technology Acceptance Model -- 3 Methods -- 3.1 Participants -- 3.2 Instrument of Measurement -- 4 Results -- 4.1 Relationships Between Customers' Loyalty and E-Marketing with TAM -- 5 Discussions and Conclusion -- References -- The Effect of the Pharmaceutical Marketing Mix Elements During Corona Virus Pandemic on the Decision of the Prescription for Foreign-Made Drugs -- 1 Introduction -- 2 Procedural and Operational Definitions -- 3 Theoretical Framework and Hypothesis Development -- 4 Study Hypotheses -- 5 Study Methodology -- 5.1 Study Population and Sample -- 5.2 Study Tool and Description -- 5.3 Controlling Study Tool -- 5.4 Virtual Sincerity -- 5.5 The Sincerity of the Internal Construction -- 5.6 Study Tool Stability -- 6 Hypothesis Testing -- 6.1 The First Sub-hypothesis Test -- 6.2 The Second Sub-hypothesis Test -- 6.3 The Third Sub-hypothesis Test -- 6.4 Fourth Sub-hypothesis Test -- 6.5 Testing the Second Main Hypothesis -- 7 Results Discussion -- 8 Study Recommendations -- References -- The Impact of Choosing Distribution Channels Factors During the Coronavirus Pandemic on the Wholesaler's Satisfaction -- 1 Introduction -- 2 Study Problem -- 3 Operational and Procedural Definitions -- 4 Theoretical Framework -- 5 Study Hypothesis -- 6 Study Methodology -- 7 Study Population -- 8 Study Tools -- 9 Adjusting the Study Tool -- 10 Test of the Hypothesis -- 11 Discussion -- 12 Recommendations -- References -- The Impact of Salesperson Skills on the Purchasing Decision in Electronics Showroom During the Coronavirus (COVID-19) Pandemic in Zarqa City -- 1 Introduction -- 2 Literature Review -- 3 Hypotheses of Study -- 4 Research Methodology -- 4.1 Population and Sample -- 4.2 Questionnaires Design -- 5 Results -- 5.1 Reliability Test. , 5.2 Demographic Variables -- 5.3 Hypothesis Test -- 6 Conclusion -- References -- Artificial Intelligence, TechManagement, Women Entrepreneurship, and Social Implications -- FinTech Adoption in Jordan: Extending UTAUT2 with eWOM and COVID-19 Perceived Risk -- 1 Introduction -- 2 Literature Review and Theoretical Framework -- 2.1 FinTech in Jordan During COVID-19 Pandemic -- 2.2 COVID-19 Perceived Risk (Disease Risk) -- 2.3 eWOM -- 3 Materials and Method -- 4 Results and Discussion -- 5 Conclusion -- References -- Assessing the Influences of Need of Achievement and Confidence on the Women-Owned-Micro Enterprises' Success in Malaysia -- 1 Introduction -- 2 Literature Review -- 2.1 Women Entrepreneur and Success -- 2.2 The Context -- 2.3 Need of Achievement -- 3 Methodology -- 4 Finding -- 4.1 Demographics -- 4.2 Results of Measurement Model -- 5 Discussion and Conclusion -- References -- Critical Success Factors of Outsourced Public Practice Accountants as Business Advisors Among SMEs in Malaysia -- 1 Introduction -- 2 Literature Review -- 2.1 Public Practice Accountant as Business Advisors -- 2.2 Factors of Outsourcing PPA as Business Advisors by SMEs -- 3 Methodology -- 4 Results and Analysis -- 4.1 Respondent Profile -- 4.2 Reliability Analysis (Cronbach Alpha) -- 4.3 Descriptive Analysis -- 5 Discussion -- 6 Conclusion -- References -- The Impact of Economic Climate and R& -- D Transfer on Entrepreneurship Capacity During COVID-19 Pandemic: A Qualitative Study -- 1 Introduction -- 2 Literature Review -- 2.1 Economic Climate -- 2.2 R& -- D Transfer and Economic Climate -- 2.3 Economic Climate and Capacity for Entrepreneurship -- 2.4 R& -- D Transfer and Capacity for Entrepreneurship -- 3 Method -- 3.1 Approach -- 3.2 Data Collection -- 4 Findings and Discussion -- 5 Conclusion and Recommendations. , 6 Limitations and Suggestions for Future Research -- References -- The Response of Islamic Banks Face the Covid-19 Pandemic and the Role of Financial Technology -- 1 Introduction -- 2 Literature Review -- 3 Islamic Finance COVID-19 Crisis -- 3.1 Islamic Finance Tools Used in Covid19 Crisis Period: -- 3.2 The Role of Islamic FinTech During the Covid19 Period: -- 4 Conclusion -- References -- Factors Affecting the Adoption of Social Media Among Jordanian SMEs Based on UTAUT Mode -- 1 Introduction -- 2 Literature Review and (UTAUT) -- 3 Methodology -- 4 Finding -- 4.1 Reliability Analysis -- 4.2 Correlation Analysis -- 4.3 Regressions -- 5 Discussion and Theoretical Contribution -- 6 Conclusion -- References -- The Impact of Entrepreneurial Orientation on Innovative Performance in Jordanian SMEs During the Covid-19 Pandemic -- 1 Introduction -- 2 Literature Review -- 2.1 Innovative Performance (IP) -- 2.2 Entrepreneurial Orientation (EO) -- 2.3 Entrepreneurial Orientation and Innovative Performance -- 2.4 Model of Study -- 3 Research Methodology -- 3.1 Population and Sampling of the Study -- 3.2 Measurements -- 4 Results -- 4.1 Data Analysis -- 4.2 Reliability Test -- 4.3 Hypotheses Test -- 5 Discussion -- 6 Conclusions -- References -- The Role of Information Technology to Fight the Covid-19 Pandemic (Jordan is a Model) -- 1 Introduction -- 2 Related Works -- 2.1 Jordanian IT Solutions -- 3 Methods -- 3.1 The Research Questions -- 3.2 Study Design -- 3.3 Data Collection -- 3.4 Data Analysis -- 4 Results -- 4.1 Demographic Variables -- 4.2 The Role of Information Technology to Combat Covid-19 -- 5 Discussions -- 6 Conclusion -- References -- Capitals Investment Decision of Malaysian Family Business: From Traditional into Neoliberal Business Entity -- 1 Introduction -- 2 Cultural Theorisations of Capital -- 3 Extended Case Method. , 4 Data Analysis and Findings -- 4.1 Chronologies of Neoliberalising the Families into Business Entities -- 4.2 Collection of Capitals -- 4.3 The Conflict of Neoliberalising Family Business -- 5 Implication and Conclusion -- References -- The Effect of Top Management Support and Support Supplier Development on Green Supply Chain Management in the Construction Jordanian -- 1 Introduction -- 2 Literature Review -- 2.1 Green Supply Chain Management (GSCM) -- 2.2 Antecedent of GSCM -- 3 Theoretical Framework -- 4 Research Methodology -- 5 Findings -- 5.1 Descriptive Analysis -- 5.2 Reliability -- 5.3 Result Confirmatory Factor Analyses -- 5.4 Correlation Analysis -- 5.5 Multiple Regressions on Top Management and Support Supplier Development Factors that Influence on GSCM Dimensions -- 6 Discussions -- 7 Conclusion and Limitations -- References -- Evaluation of Using Computer Assisted Telephone Interview Mode of Data Collection in the Time of COVID-19 Pandemic-Palestine Case -- 1 Introduction -- 2 Data Quality of CATI-Based Surveys -- 2.1 Data Assessment -- 2.2 Data Measurement -- 3 Sample Frame of CATI-Based Household Surveys -- 3.1 Methodology -- 3.2 Associated Limitations -- 4 Conclusion and Recommendations -- References -- Driving Innovative, Sustainability, and Creative Practices -- Impact of Innovation and Government Support on the Business Performance of SMEs in Oman -- 1 Introduction -- 1.1 Background of the Study -- 1.2 Significance of the Study -- 1.3 Objectives of the Study -- 2 Literature Review and Hypothesis Development -- 2.1 Innovation and Business Performance -- 2.2 Government Support and Business Performance -- 2.3 Innovation, Government Support and Business Performance -- 3 Research Methodology -- 4 Government Support for SMEs in Oman -- 4.1 Financial Support -- 4.2 Technical, Marketing and Legal Support. , 4.3 Supporting SMEs During Covid-19 Pandemic.

Weitere Ausg.: ISBN 3-031-10211-8

Sprache: Englisch

UID:

Umfang: XV, 1005 p. 62 illus., 43 illus. in color. , online resource.

Ausgabe: 1st ed. 2023.

ISBN: 9783031102127

Serie: Studies in Systems, Decision and Control, 216

Inhalt: Industry 4.0 technologies identified as the main contributor to the digitalization era. New technology delivers optimal outputs by utilization of effective resource. Therefore, smart technologies that has inventive and creative objects became critical to enterprise; recent studies shows that its led enterprises business such as SMEs to considerable investments, which many organizations over the world attempt to use innovative technologies such as IoT and AI, these technologies have potential on sustainable business models. In addition to that, innovation usage in business models led to significant benefits towards sustainability concept in SMEs marketplace. Furthermore, Sustainability objectives refers to corporate sustainability term, which integrate enterprise operations with social, educational, environmental and economic benefits, as process of decision-making can impact during sustainability implications. This book focus on the implementation of smart technologies for growing business, the book includes research articles and expository papers on the applications of technology on Decision Making, Healthcare, Smart Universities, Advertising, E-marketing, Public Sector and Digital Government, FinTech, RegTech. Some researchers also discussed the role of smart technologies in the current COVID-19 pandemic, whether in the health sector, education, and others. On all of these, the researchers discussed the impact of smart technologies on decision-making in those vital sectors of the economy.

Anmerkung: E-Marketing, Advertisement, E-Commerce and Business Success -- Artificial Intelligence, TechManagement, Women Entrepreneurship and Social Implications -- Driving Innovative, Sustainability and Creative Practices -- Modern Social media, Public Relations and its Effects on Society and Business -- Education Management, Technology, Smart Universities, and Covid-19 impact -- Sustainable finance, innovation and business uncertain situations -- The Fourth Industrial Revolution, Tourism and Hospitality, and Health Care Services.

In: Springer Nature eBook

Weitere Ausg.: Printed edition: ISBN 9783031102110

Weitere Ausg.: Printed edition: ISBN 9783031102134

Weitere Ausg.: Printed edition: ISBN 9783031102141

Sprache: Englisch

DOI: 10.1007/978-3-031-10212-7

URL: https://doi.org/10.1007/978-3-031-10212-7