Kooperativer Bibliotheksverbund

UID:

Format: 1 Online-Ressource (IX, 318 p. 54 illus., 41 illus. in color)

Edition: 1st ed. 2024

ISBN: 9783031621352

Series Statement: Springer Proceedings in Business and Economics

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-031-62134-5

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-031-62136-9

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-031-62137-6

Language: English

DOI: 10.1007/978-3-031-62135-2

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: 1 online resource (327 pages)

Edition: 1st ed.

ISBN: 9783031621352

Series Statement: Springer Proceedings in Business and Economics Series

Note: Intro -- Preface -- Contents -- Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- 1 Introduction -- 2 Related Work and Hypotheses -- 3 Method -- 4 Results -- 5 Implications and Future Work -- References -- The Impact of 3D Digital Content on Consumer Satisfaction with Brand Experiences -- 1 Introduction -- 2 Theory and Hypothesis -- 3 Method -- 3.1 Measurements -- 3.2 Pretest -- 3.3 Study 1 -- 4 Conclusion -- 4.1 Theoretical Implications -- 4.2 Managerial Implications -- 4.3 Research Limitations and Future Studies -- References -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites -- 1 Introduction -- 2 Theoretical Framework -- 2.1 Experience with Friends on Social Networking -- 2.2 Cognitive and Affective Relationships with the SNS -- 2.3 Online Brand Relationship -- 3 Methodology -- 4 Findings -- 4.1 Experience with Friends on Social Networking Sites -- 4.2 Affective Relationship with the Social Networking Site -- 4.3 Cognitive Relationship with the Social Networking Site -- 4.4 Brand Relationship -- 5 Discussion -- 6 Implications -- 7 Future Research -- References -- Digital Luxury Fashion Shows: Leveraging Interactive Marketing Opportunities Through Social Media Sentiment Analysis -- 1 Introduction -- 2 Literature Review -- 2.1 Fashion Brands' Digital Strategy -- 2.2 Engagement with Video-Content Related Posts on Social Media -- 3 Data -- 3.1 Dataset -- 3.2 Examination of Digital Fashion Shows -- 3.3 Comments Classification -- 4 Methodology -- 4.1 Approaches for Sentiment Analysis -- 4.2 Evaluation Metrics -- 5 Results -- 6 Analysis and Findings -- 6.1 Normal Runway with Special Configuration -- 6.2 Artistic Shows -- 6.3 Performance Shows -- 7 Recommended Digital Strategies for Luxury Fashion Brands -- 8 Conclusion -- References. , Trends and Forecasts for Sales and Employment: An Overview of the e-Commerce Sector -- 1 Introduction -- 2 Forecasting Models -- 2.1 Exponential Smoothing Models -- 2.2 Forecasting and Prediction Error Evaluation (Error Metrics) -- 3 Data and Methodological Considerations -- 3.1 Data -- 3.2 Methodological Considerations: Computational Implementation -- 4 Results -- 4.1 Time Series Analysis -- 4.2 Modelling and Forecasting -- 5 Discussion and Conclusions -- 5.1 Limitations and Future Research -- References -- Lights and Shadows of Consumer Experience in the VR-Based Metaverse: An Exploratory Study -- 1 Introduction -- 2 Theoretical Background -- 2.1 Hedonic and Eudaimonic Consumer Well-Being -- 2.2 Physical, Psychological and Social Consumer Discomfort -- 2.3 Technology Acceptance Model -- 3 Methodology -- 4 Findings -- 5 Conclusion -- References -- Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques -- 1 Introduction -- 2 Background -- 3 Methodology -- 4 Results -- 4.1 Survey Results -- 4.2 Consumer Attention -- 4.3 Consumer Emotions -- 5 Discussion -- 6 Conclusion -- References -- Brand Anthropomorphization on Social Media: The Role of Human Tone of Voice -- 1 Introduction -- 2 Theoretical Background and Purpose of Study -- 3 Methodology -- 4 Findings -- 4.1 The Human Tone of Voice Components -- 4.2 Communication Challenges in Brand Anthropomorphization Through HTV on Social Media -- 5 Conclusion -- References -- The Influence of Online Reviews and Electronic Word-of-Mouth on Purchase Intention: A Literature Review and Research Agenda -- 1 Introduction -- 2 Terminological and Conceptual Foundations -- 2.1 Word-of-Mouth and Electronic Word-of-Mouth -- 2.2 Types of eWOM -- 2.3 Role of eWOM in Consumer Purchase Decisions -- 2.4 Motivating Factors for Creation and Expansion of eWOM -- 2.5 Measurement of eWOM Value. , 3 Method -- 4 Effects of Online Reviews on Purchase Intention -- 4.1 Direct Relationship -- 4.2 Mediators -- 4.3 Moderators -- 5 Future Research Agenda -- 5.1 Theory (T) -- 5.2 Context (C) -- 5.3 Characteristics (C) -- 5.4 Methodology (M) -- 6 Conclusion and Limitations -- References -- An Integrated Model to Understand Online Complaint to the Firm, Online Negative Word of Mouth and Exit: Application of the Theory of Planned Behavior and the Theory of Trust-Commitment -- 1 Introduction -- 2 Theoretical Foundation and Hypotheses Development -- 2.1 Online Consumer Complaint Behavior -- 2.2 The Commitment-Trust Theory of Morgan and Hunt (1994) -- 2.3 The Theory of Planned Behavior Ajzen and Fishbein (1980) -- 2.4 The Antecedents of Consumer Complaint Behavior -- 3 Method -- 3.1 Participants and Procedure -- 3.2 Measures -- 3.3 Reliability and Validity of the Measurement Scales -- 4 Results -- 5 Discussion -- 6 Research Implications -- 7 Limitations and Future Research -- References -- Sustainability and Marketing: Examining the Digital Impacts -- 1 Introduction -- 2 Trading Promotional Products for Digital Experiences -- 3 TCFD and Digital Advertising -- 4 e-Commerce and the Use of Digital, Green Loyalty Programs -- 5 Conclusion -- References -- Green eCommerce in Small and Medium-Sized Towns in Asia: The Evidence from China -- 1 Introduction -- 2 Theoretical Background -- 2.1 The Current State of Sustainable Consumption in China -- 2.2 The Effects of eCommerce Growth on Green Buying in China -- 3 Methodology -- 3.1 Participants and Procedures -- 3.2 Analysis and Results -- 4 Discussion -- 5 Recommendations for Practice -- 6 Contribution -- 7 Limitations -- References -- Optimizing Product Matching in E-commerce: A Strategic Perspective on Precision-Recall Trade-Off -- 1 Introduction -- 2 Related Works -- 3 Data Descriptions -- 4 Modeling. , 4.1 Model Descriptions -- 4.2 Evaluation Strategies -- 5 Results -- 6 Discussions -- References -- Assessing the Social Performance of Emerging Business Models of the Metaverse -- 1 Introduction -- 2 Business Model Taxonomy -- 3 Metaverse Business Model Archetypes -- 4 Social Sustainability of Metaverse Business Models -- 5 Conclusion -- References -- Exploring AI's Role in Literature Searching: Traditional Methods Versus AI-Based Tools in Analyzing Topical E-Commerce Themes -- 1 Introduction -- 2 Theoretical Framework -- 3 Methodology -- 4 Findings -- 5 Conclusion, Limitations, and Further Research -- References -- The Role of Convenience Category Attributes in Sustaining the Growth of Online Grocery Shopping -- 1 Introduction -- 2 Literature Review and Research Hypotheses -- 3 Methodology -- 4 Results and Discussions -- 5 Conclusions and Limitations -- References -- The Gamified Social Sphere: Tracing Trends in Social Media Research - A Bibliometric Study -- 1 Introduction -- 2 Method -- 2.1 Data Collection and Analysis -- 3 Preliminary Results -- 4 Discussion -- References -- Consumer Value Dimensions in Mobile and Voice Commerce -- 1 Introduction -- 2 Theoretical Background -- 2.1 Digital Assistants for Shopping -- 2.2 Theory of Consumption Values -- 2.3 Research Model and Hypotheses -- 3 Methodology -- 3.1 Study Design and Data Management -- 3.2 Data Sample and Data Overview -- 4 Empirical Results -- 5 Discussion -- References -- 'Ditch the Dull, Embrace the Fun': Unleashing Trust in Health Clinics Through Livestream Emotional Enhancers -- 1 Introduction -- 2 Research Model -- 2.1 Livestreaming -- 2.2 Factors Influencing Trust in Clinical Livestreams -- 2.3 The Role of Emotional Enhancers as Moderators -- 3 Pilot Livestream: Exploring Health Clinic Engagement and Trust -- 4 Conclusion -- References. , Guiding Customer Choices: The Impact of Digital Nudging on Preferred Decisions Throughout the Customer Journey -- 1 Introduction -- 2 Theoretical Background -- 2.1 Digital Nudging -- 2.2 Purchase Phases Along the Customer Journey and Digital Nudging Methods -- 3 Descriptive Analyses -- 3.1 Data and Study Design -- 3.2 Findings -- 4 Conclusion -- References -- Cultures in Connection: Decoding Social Media's Influence on Consumer Choices Through the Prism of Brand Equity -- 1 Introduction -- 2 Literature Review -- 2.1 SMM and Purchase Intentions -- 2.2 SMM and Brand Equity -- 3 Method -- 3.1 Data Collection -- 3.2 Data Analysis -- 4 Findings -- 5 Conclusions and Discussion -- 5.1 Theoretical Implications -- 5.2 Practical Implications -- 5.3 Limitations and Future Research -- References -- Use of AI and Text Mining on Twitter for the Analysis of the Concept of Tourism in Colombia -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 5 Discussion -- 6 Conclusions -- References -- Review Valence Impact on Jello Shot Sales -- 1 Introduction -- 2 Prior Research -- 3 Data, Methodology, and Analysis -- 4 Results -- 5 Conclusions -- References -- Is ESG an Essential Topic for Companies Operating Primarily in the Digital Environment? -- 1 Introduction -- 2 A Practical View of ESG and Its Design -- 2.1 The Economic and Financial Process and Its Participants -- 2.2 ESG Index Providers -- 2.3 Empirical Literature on the Impact of ESG and CSR on Economic Indicators -- 3 The Importance of ESG in Digital Versus Traditional Environments -- 4 Modeling the Impact of ESG on Performance in Digital Versus Traditional Environments -- 4.1 Source of Data -- 4.2 Variables -- 4.3 Results -- 4.4 Discussion -- 5 Conclusions -- References -- Patronage from Crowd: Exploring Drivers of Recurring Crowdfunding Performance -- 1 Introduction -- 2 Literature Review. , 3 Hypothesis Development.

Additional Edition: Print version: Martínez-López, Francisco J. Advances in Digital Marketing and ECommerce Cham : Springer International Publishing AG,c2024 ISBN 9783031621345

Language: English

UID:

Format: IX, 318 p. 54 illus., 41 illus. in color. , online resource.

Edition: 1st ed. 2024.

ISBN: 9783031621352

Series Statement: Springer Proceedings in Business and Economics,

Content: The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands. .

Note: Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.

In: Springer Nature eBook

Additional Edition: Printed edition: ISBN 9783031621345

Additional Edition: Printed edition: ISBN 9783031621369

Additional Edition: Printed edition: ISBN 9783031621376

Language: English

DOI: 10.1007/978-3-031-62135-2

URL: https://doi.org/10.1007/978-3-031-62135-2