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  • 1
    Book
    Book
    Werbepsychologie / (1972)
    Berlin ; New York :de Gruyter,
    Details
    UID:
    almafu_BV001977173
    Format: 184 Seiten : , Diagramme ; , 18 cm.
    ISBN: 3-11-004023-9 , 978-3-11-004023-4
    Series Statement: Sammlung Göschen 5009
    Additional Edition: Erscheint auch als Online-Ausgabe, PDF Werbepsychologie ISBN 978-3-11-136999-0 10.1515/9783111369990
    Later: Fortgesetzt durch die 2., überarbeitete Auflage Hoffmann, Hans-Joachim Psychologie der Werbekommunikation
    Language: German
    Subjects: Economics , General works , Psychology
    RVK:
    AP 17520
    RVK:
    CW 7500
    RVK:
    QP 631
    Keywords: Werbepsychologie
    URL: Volltext  (kostenfrei)
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    Fulltext
    FU Berlin get availability status
    EUV Frankfurt get availability status
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    TU Berlin get availability status
    Alice Salomon HS get availability status
    UdK Berlin get availability status
  • 2
    Book
    Book
    Werbepsychologie / (1972)
    Berlin ; New York :de Gruyter,
    Details
    UID:
    almafu_(DE-604)BV001977173
    Format: 184 Seiten : , Diagramme ; , 18 cm.
    ISBN: 3-11-004023-9 , 978-3-11-004023-4
    Series Statement: Sammlung Göschen 5009
    Additional Edition: Erscheint auch als Online-Ausgabe, PDF Werbepsychologie ISBN 978-3-11-136999-0 10.1515/9783111369990
    Later: Fortgesetzt durch die 2., überarbeitete Auflage Hoffmann, Hans-Joachim Psychologie der Werbekommunikation
    Language: German
    Subjects: Economics , General works , Psychology
    RVK:
    AP 17520
    RVK:
    CW 7500
    RVK:
    QP 631
    Keywords: Werbepsychologie
    URL: Volltext  (kostenfrei)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    Fulltext
    FU Berlin get availability status
    EUV Frankfurt get availability status
    HTW Berlin get availability status
    BTU Cottbus get availability status
    TU Berlin get availability status
    Alice Salomon HS get availability status
    UdK Berlin get availability status
  • 3
    Book
    Book
    Werbepsychologie (1972)
    Berlin ; New York : de Gruyter
    Details
    UID:
    b3kat_BV001977173
    Format: 184 Seiten , Diagramme , 18 cm
    ISBN: 3110040239 , 9783110040234
    Series Statement: Sammlung Göschen 5009
    Additional Edition: Erscheint auch als Online-Ausgabe, PDF Werbepsychologie ISBN 978-3-11-136999-0 10.1515/9783111369990
    Later: Fortgesetzt durch die 2., überarbeitete Auflage Hoffmann, Hans-Joachim Psychologie der Werbekommunikation
    Language: German
    Subjects: Economics , General works , Psychology
    RVK:
    AP 17520
    RVK:
    CW 7500
    RVK:
    QP 631
    Keywords: Werbepsychologie
    URL: Volltext  (kostenfrei)
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    Fulltext
    EUV Frankfurt get availability status
    HTW Berlin get availability status
    BTU Cottbus get availability status
    TU Berlin get availability status
    Alice Salomon HS get availability status
    UdK Berlin get availability status
  • 4
    Online Resource
    Online Resource
    Werbepsychologie / (2019)
    Berlin ; : De Gruyter,
    Details
    UID:
    edocfu_9959063542102883
    Format: 1 online resource
    Edition: Reprint 2019
    ISBN: 9783111369990
    Series Statement: Sammlung Göschen ; 5009
    Note: Frontmatter -- , INHALT -- , ERSTER TEIL: GRUNDLAGEN -- , 1. PSYCHOLOGIE IN DER WERBUNG -- , 2. BEEINFLUSSUNG DURCH WERBUNG -- , 3. WIDERSTAND GEGEN WERBUNG -- , 4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION -- , ZWEITER TEIL: MODELLE -- , 5. REKLAME-MODELL -- , 6. IMPACT-MODELL -- , 7. EINSTELLUNGSMODELL -- , 8. IMAGE-MODELL -- , 9. MOTIVATIONSMODELL -- , 10. PSYCHOANALYTISCHES MODELL -- , 11. MEDIALES BEEINFLUSSUNGSMODELL -- , 12. ADOPTIONSMODELL -- , LITERATUR -- , NAMEN- UND SACHVERZEICHNIS , In German.
    Additional Edition: ISBN 9783110040234
    Language: German
    DOI: 10.1515/9783111369990
    URL: https://doi.org/10.1515/9783111369990
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    FU Berlin
  • 5
    Book
    Book
    Werbepsychologie (1972)
    Berlin, New York : Walter de Gruyter GmbH & Co. KG
    Details
    UID:
    kobvindex_ZLB11039217
    Format: 184 Seiten , 22 graph. Darst.; , 18 cm
    Edition: 1
    ISBN: 3110040239
    Series Statement: Sammlung Göschen 5009
    Note: Literaturverz. S. 170 - 179.
    Language: German
    Keywords: Werbepsychologie
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    Berlin VÖBB/ZLB get availability status
  • 6
    Book
    Book
    Werbepsychologie (1972)
    Berlin [u.a.] : de Gruyter
    Details
    UID:
    gbv_021926824
    Format: 184 S. , graph. Darst. , 18 cm
    ISBN: 3110040239
    Series Statement: Sammlung Göschen 5009
    Note: Literaturverz. S. 170 - 179 , Literaturverz. S. 170 - 179
    Language: German
    Subjects: Economics , Psychology
    RVK:
    QP 631
    RVK:
    CW 7500
    Keywords: Werbepsychologie ; Werbepsychologie ; Marktpsychologie
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    Stabi Berlin get availability status
  • 7
    Online Resource
    Online Resource
    Werbepsychologie (2019)
    Berlin/Boston :Walter de Gruyter GmbH,
    Details
    UID:
    kobvindex_HPB1099976270
    Format: 1 online resource (184 pages)
    ISBN: 9783111369990 , 3111369994 , 9783110040234 , 3110040239
    Series Statement: Sammlung Göschen Ser. ; v. 5009
    Content: To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
    Note: Frontmatter -- , INHALT -- , ERSTER TEIL: GRUNDLAGEN -- , 1. PSYCHOLOGIE IN DER WERBUNG -- , 2. BEEINFLUSSUNG DURCH WERBUNG -- , 3. WIDERSTAND GEGEN WERBUNG -- , 4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION -- , ZWEITER TEIL: MODELLE -- , 5. REKLAME-MODELL -- , 6. IMPACT-MODELL -- , 7. EINSTELLUNGSMODELL -- , 8. IMAGE-MODELL -- , 9. MOTIVATIONSMODELL -- , 10. PSYCHOANALYTISCHES MODELL -- , 11. MEDIALES BEEINFLUSSUNGSMODELL -- , 12. ADOPTIONSMODELL -- , LITERATUR -- , NAMEN- UND SACHVERZEICHNIS , In German.
    Additional Edition: Print version: Hoffmann, Hans-Joachim. Werbepsychologie. Berlin/Boston : Walter de Gruyter GmbH, ©2019
    Language: German
    DOI: 10.1515/9783111369990.
    URL: De Gruyter
    URL: De Gruyter, Cover
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    HPol Brandenburg
  • 8
    Online Resource
    Online Resource
    Werbepsychologie / (1972)
    De Gruyter | Berlin ; : De Gruyter,
    Details
    UID:
    almahu_9948127062002882
    Format: 1 online resource (184 pages).
    Edition: Reprint 2019
    ISBN: 3-11-136999-4
    Series Statement: Sammlung Göschen ; 5009
    Content: To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
    Note: Frontmatter -- , INHALT -- , ERSTER TEIL: GRUNDLAGEN -- , 1. PSYCHOLOGIE IN DER WERBUNG -- , 2. BEEINFLUSSUNG DURCH WERBUNG -- , 3. WIDERSTAND GEGEN WERBUNG -- , 4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION -- , ZWEITER TEIL: MODELLE -- , 5. REKLAME-MODELL -- , 6. IMPACT-MODELL -- , 7. EINSTELLUNGSMODELL -- , 8. IMAGE-MODELL -- , 9. MOTIVATIONSMODELL -- , 10. PSYCHOANALYTISCHES MODELL -- , 11. MEDIALES BEEINFLUSSUNGSMODELL -- , 12. ADOPTIONSMODELL -- , LITERATUR -- , NAMEN- UND SACHVERZEICHNIS , In German.
    Additional Edition: ISBN 3-11-004023-9
    Language: German
    DOI: 10.1515/9783111369990
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    HU Berlin
  • 9
    Online Resource
    Online Resource
    Werbepsychologie / (1972)
    De Gruyter | Berlin ; : De Gruyter,
    Details
    UID:
    edoccha_9959086793502883
    Format: 1 online resource (184 pages).
    Edition: Reprint 2019
    ISBN: 3-11-136999-4
    Series Statement: Sammlung Göschen ; 5009
    Content: To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
    Note: Frontmatter -- , INHALT -- , ERSTER TEIL: GRUNDLAGEN -- , 1. PSYCHOLOGIE IN DER WERBUNG -- , 2. BEEINFLUSSUNG DURCH WERBUNG -- , 3. WIDERSTAND GEGEN WERBUNG -- , 4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION -- , ZWEITER TEIL: MODELLE -- , 5. REKLAME-MODELL -- , 6. IMPACT-MODELL -- , 7. EINSTELLUNGSMODELL -- , 8. IMAGE-MODELL -- , 9. MOTIVATIONSMODELL -- , 10. PSYCHOANALYTISCHES MODELL -- , 11. MEDIALES BEEINFLUSSUNGSMODELL -- , 12. ADOPTIONSMODELL -- , LITERATUR -- , NAMEN- UND SACHVERZEICHNIS , In German.
    Additional Edition: ISBN 3-11-004023-9
    Language: German
    DOI: 10.1515/9783111369990
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    Charité
  • 10
    Online Resource
    Online Resource
    Werbepsychologie / (1972)
    De Gruyter | Berlin ; : De Gruyter,
    Details
    UID:
    edocfu_9959086793502883
    Format: 1 online resource (184 pages).
    Edition: Reprint 2019
    ISBN: 3-11-136999-4
    Series Statement: Sammlung Göschen ; 5009
    Content: To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
    Note: Frontmatter -- , INHALT -- , ERSTER TEIL: GRUNDLAGEN -- , 1. PSYCHOLOGIE IN DER WERBUNG -- , 2. BEEINFLUSSUNG DURCH WERBUNG -- , 3. WIDERSTAND GEGEN WERBUNG -- , 4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION -- , ZWEITER TEIL: MODELLE -- , 5. REKLAME-MODELL -- , 6. IMPACT-MODELL -- , 7. EINSTELLUNGSMODELL -- , 8. IMAGE-MODELL -- , 9. MOTIVATIONSMODELL -- , 10. PSYCHOANALYTISCHES MODELL -- , 11. MEDIALES BEEINFLUSSUNGSMODELL -- , 12. ADOPTIONSMODELL -- , LITERATUR -- , NAMEN- UND SACHVERZEICHNIS , In German.
    Additional Edition: ISBN 3-11-004023-9
    Language: German
    DOI: 10.1515/9783111369990
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    FU Berlin
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