Kooperativer Bibliotheksverbund

UID:

Format: XII, 556 S. , Ill.

ISBN: 0899252761 , 3110111489

Series Statement: Approaches to semiotics 77

Language: English

Subjects: Economics , Comparative Studies. Non-European Languages/Literatures

Keywords: Marketing ; Semiotik ; Evanston 〈Ill., 1986〉 ; Semiotik ; Marketing ; Aufsatzsammlung ; Konferenzschrift

Author information: Umiker-Sebeok, Jean 1946-

UID:

Format: XII, 556 S. : Ill.

ISBN: 0-89925-276-1 , 3-11-011148-9

Series Statement: Approaches to semiotics 77

Language: English

Subjects: Economics , Comparative Studies. Non-European Languages/Literatures

Keywords: Marketing ; Semiotik ; Semiotik ; Marketing ; Aufsatzsammlung ; Konferenzschrift ; Konferenzschrift ; Aufsatzsammlung ; Konferenzschrift

URL: Inhaltsverzeichnis

Author information: Umiker-Sebeok, Jean 1946-

UID:

Format: 1 online resource (556p.)

ISBN: 9783110853254

Series Statement: Approaches to Semiotics [AS] ; 77

Note: Frontmatter -- , Contents -- , Preface -- , Marketing and Semiotics: Defining the Scope of Their Partnership -- , Semiotics of Person and Nation Marketing -- , Semiotician Ordinaire -- , Messages in the Marketplace -- , From Money to Dream: A Return Ticket -- , A Semiotic Approach to Product Conceptualization and Design -- , Semiotic Marketing and Product Conceptualization -- , A Semiotic Approach to the Design Process -- , Consumer Esthetics -- , The Study of Signs in Consumer Esthetics: An Egocentric Review -- , SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation -- , Signs of Consumer Identity -- , Identity and the Relevance of Market, Personal, and Community Objects -- , Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. -- , Symbolic Consumption -- , The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- , Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- , Modern Hex Signs and Symbols of Security -- , Decoding Advertisements -- , Toward a Semiotic of Advertising Story Grammars -- , Advertising: The Frame Message -- , Rhetorical Figures in the Advertising Image -- , The Structure is the Message–The Case of Advertising -- , Movies, Television, and Live Performance -- , Movies as Myths: An Interpretation of Motion Picture Mythology -- , The Semiotics of Possessions and Commercial Communication -- , The Marketing of Performance -- , Corporate Imagery and Communication -- , Mythology in Organizations and Marketing -- , Theater in Japanese-American Negotiations -- , The Cultural Context of Advertising -- , Advertising as a Cultural System -- , The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man -- , Homo Coca-Colens: From Marketing to Semiotics and Politics -- , The Semiotic Diagnosis of Marketing Culture -- , Advertising and Gender -- , ‘Sex Sells’: Comment on Gender Images and Myth in Advertising -- , Advertising Manipulates Women’s Lib -- , Contributors -- , Index of Subjects

Additional Edition: ISBN 978-3-11-011148-4

Language: English

Subjects: Economics

DOI: 10.1515/9783110853254

URL: https://doi.org/10.1515/9783110853254

URL: https://doi.org/10.1515/9783110853254

URL: https://www.degruyter.com/isbn/9783110853254

URL: Cover

UID:

Format: 1 online resource (556p.)

ISBN: 9783110853254

Series Statement: Approaches to Semiotics [AS] ; 77

Note: Frontmatter -- , Contents -- , Preface -- , Marketing and Semiotics: Defining the Scope of Their Partnership -- , Semiotics of Person and Nation Marketing -- , Semiotician Ordinaire -- , Messages in the Marketplace -- , From Money to Dream: A Return Ticket -- , A Semiotic Approach to Product Conceptualization and Design -- , Semiotic Marketing and Product Conceptualization -- , A Semiotic Approach to the Design Process -- , Consumer Esthetics -- , The Study of Signs in Consumer Esthetics: An Egocentric Review -- , SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation -- , Signs of Consumer Identity -- , Identity and the Relevance of Market, Personal, and Community Objects -- , Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. -- , Symbolic Consumption -- , The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- , Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- , Modern Hex Signs and Symbols of Security -- , Decoding Advertisements -- , Toward a Semiotic of Advertising Story Grammars -- , Advertising: The Frame Message -- , Rhetorical Figures in the Advertising Image -- , The Structure is the Message–The Case of Advertising -- , Movies, Television, and Live Performance -- , Movies as Myths: An Interpretation of Motion Picture Mythology -- , The Semiotics of Possessions and Commercial Communication -- , The Marketing of Performance -- , Corporate Imagery and Communication -- , Mythology in Organizations and Marketing -- , Theater in Japanese-American Negotiations -- , The Cultural Context of Advertising -- , Advertising as a Cultural System -- , The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man -- , Homo Coca-Colens: From Marketing to Semiotics and Politics -- , The Semiotic Diagnosis of Marketing Culture -- , Advertising and Gender -- , ‘Sex Sells’: Comment on Gender Images and Myth in Advertising -- , Advertising Manipulates Women’s Lib -- , Contributors -- , Index of Subjects

Additional Edition: ISBN 978-3-11-011148-4

Language: English

DOI: 10.1515/9783110853254

URL: https://doi.org/10.1515/9783110853254