UID:
almafu_9958354816702883
Format:
1 online resource (556p.)
ISBN:
9783110853254
Series Statement:
Approaches to Semiotics [AS] ; 77
Note:
Frontmatter --
,
Contents --
,
Preface --
,
Marketing and Semiotics: Defining the Scope of Their Partnership --
,
Semiotics of Person and Nation Marketing --
,
Semiotician Ordinaire --
,
Messages in the Marketplace --
,
From Money to Dream: A Return Ticket --
,
A Semiotic Approach to Product Conceptualization and Design --
,
Semiotic Marketing and Product Conceptualization --
,
A Semiotic Approach to the Design Process --
,
Consumer Esthetics --
,
The Study of Signs in Consumer Esthetics: An Egocentric Review --
,
SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation --
,
Signs of Consumer Identity --
,
Identity and the Relevance of Market, Personal, and Community Objects --
,
Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. --
,
Symbolic Consumption --
,
The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption --
,
Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions --
,
Modern Hex Signs and Symbols of Security --
,
Decoding Advertisements --
,
Toward a Semiotic of Advertising Story Grammars --
,
Advertising: The Frame Message --
,
Rhetorical Figures in the Advertising Image --
,
The Structure is the Message–The Case of Advertising --
,
Movies, Television, and Live Performance --
,
Movies as Myths: An Interpretation of Motion Picture Mythology --
,
The Semiotics of Possessions and Commercial Communication --
,
The Marketing of Performance --
,
Corporate Imagery and Communication --
,
Mythology in Organizations and Marketing --
,
Theater in Japanese-American Negotiations --
,
The Cultural Context of Advertising --
,
Advertising as a Cultural System --
,
The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man --
,
Homo Coca-Colens: From Marketing to Semiotics and Politics --
,
The Semiotic Diagnosis of Marketing Culture --
,
Advertising and Gender --
,
‘Sex Sells’: Comment on Gender Images and Myth in Advertising --
,
Advertising Manipulates Women’s Lib --
,
Contributors --
,
Index of Subjects
Additional Edition:
ISBN 978-3-11-011148-4
Language:
English
Subjects:
Economics
DOI:
10.1515/9783110853254
URL:
https://doi.org/10.1515/9783110853254
URL:
https://doi.org/10.1515/9783110853254
URL:
https://www.degruyter.com/isbn/9783110853254
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