Kooperativer Bibliotheksverbund

UID:

Umfang: 1 Online-Ressource (XIV, 161 S.) : , Ill., graph. Darst.

ISBN: 978-3-11-026353-4

Serie: IFLA publications 145

Weitere Ausg.: Erscheint auch als Druck-Ausgabe ISBN 978-3-11-916684-3

Sprache: Englisch

Fachgebiete: Allgemeines

Schlagwort(e): Bibliothek ; Marketing ; World Wide Web 2.0 ; Konferenzschrift ; Konferenzschrift ; Konferenzschrift ; Konferenzschrift ; Konferenzschrift

DOI: 10.1515/9783110263534

URL: Volltext

URL: Volltext

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URL: Volltext

URL: Volltext  (lizenzpflichtig)

URL: lizenzpflichtig

URL: Inhaltsverzeichnis

URL: Cover

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URL: Volltext

Mehr zum Autor: Gupta, Dinesh K., 1964-

UID:

Umfang: XIV, 161 S. : , Ill., graph. Darst. ; , 24 cm.

ISBN: 978-3-11-916684-3 , 3-11-916684-7 , 978-3-11-026331-2 , 978-3-11-026353-4

Serie: IFLA publications 145

Sprache: Englisch

Fachgebiete: Allgemeines

Schlagwort(e): Bibliothek ; Marketing ; World Wide Web 2.0 ; Konferenzschrift ; Konferenzschrift ; Konferenzschrift ; Aufsatzsammlung

URL: Inhaltstext

URL: Inhaltsverzeichnis

URL: Inhaltsverzeichnis

URL: Rezension

Mehr zum Autor: Gupta, Dinesh K., 1964-

UID:

Umfang: 1 online resource (175p.)

ISBN: 9783110263534

Serie: IFLA Publications ; 145

Inhalt: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Anmerkung: Frontmatter -- , Contents -- , Preface/Préface -- , Foreword/Avant-propos -- , Section-I: Web 2.0 and marketing: general concepts -- , The Library 2.0: origins of the concept, evolutions, perceptions and realities -- , Making Web 2.0 work for users and libraries -- , Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité? -- , Section-II: Adopting Web 2.0 strategies -- , Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools -- , Innovation as a framework for adopting Web 2.0 marketing approaches -- , Section-III: Marketing with Web 2.0 and the client -- , Web 2.0: de nouveaux usagers en bibliothèque? -- , Creating and using Personas for library service in Web 2.0 era: a case study of the Chinese Academy of Sciences -- , The impact of CRM 2.0 in the library -- , Section-IV: Case studies -- , How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities' library experiences -- , La dimension participative du Web 2.0: un atout marketing pour la bibliothèque de l’Ecole Supérieure de Banque d'Alger -- , Library Marketing 2.0: experiences of the ETHBibliothek with social media -- , Section-V: International perspectives -- , Web 2.0 tools and the marketing of libraries: the case of Africa -- , Brazilian librarians and Twitter -- , Conclusion -- , Marketing in a Web 2.0 world: a conference perspective , In English.

Weitere Ausg.: ISBN 978-3-11-026331-2

Sprache: Englisch

DOI: 10.1515/9783110263534

URL: https://doi.org/10.1515/9783110263534

URL: https://doi.org/10.1515/9783110263534

UID:

Umfang: 1 online resource (176 p.)

Ausgabe: 1st ed.

ISBN: 1-283-40282-3 , 9786613402820 , 3-11-026353-X

Serie: IFLA publications, 145

Inhalt: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through

Anmerkung: Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress. , The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. , Issued also in print. , English

Weitere Ausg.: ISBN 3-11-026331-9

Sprache: Englisch

Fachgebiete: Allgemeines

DOI: 10.1515/9783110263534