UID:
edocfu_9958353906502883
Format:
1 online resource(423p.) :
,
illustrations.
Edition:
Electronic reproduction. Berlin/Boston : De Gruyter Saur. Mode of access: World Wide Web.
Edition:
System requirements: Web browser.
Edition:
Access may be restricted to users at subscribing institutions.
ISBN:
9783110281040
Series Statement:
IFLA Publications; 159
Content:
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Note:
Frontmatter --
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Contents --
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Preface --
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Marketing Library and Information Services: Connecting from the Past to the Future /
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Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing /
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Gaining Customer Loyalty: the Ultimate in Marketing /
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Branding Libraries: the Challenges and Opportunities /
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Excellence in Marketing: 2002–2012 /
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Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way /
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Internet Marketing: the Silver Bullet for Web 2.0? /
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Web-based Marketing /
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Have You Done Your Homework? Five Years on of a Campaign Life-Cycle /
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Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign /
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StoryTubes Contest: Marketing Libraries in the Digital Age /
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Happy Days for Welsh Libraries /
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From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience /
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Marketing in Algerian Libraries: an Overview /
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Teaching Marketing for Better Cultural Projects’ Management: the Book Trade, Information and Communications Department Expertise /
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Management and Marketing: an Insight to Developments in German Libraries /
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Library and Information Services Marketing in Pakistan: a Profile /
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Relationship Marketing in Brazilian University Libraries /
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Creating Value for Users of University Libraries: Brazilian View /
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Being a Library and Being Visible in the Community Today /
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Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences /
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Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries /
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Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal /
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E-Marketing for Libraries /
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Digital Marketing Tools Applied to the IE Library /
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Effective Use of Social Media Marketing for Customer Engagement in Information Organizations /
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Marketing Strategy to Monitor Library Websites’ Functional Performance /
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Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar /
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Marketing Library and Information Services: a Bibliometric Study of IFLA Publications /
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Towards the Global Library – Applying Agenda 21 to Library Marketing /
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Also available in print edition.
,
In English.
Additional Edition:
ISBN 9783110280869
Additional Edition:
ISBN 9783110281057
Language:
English
DOI:
10.1515/9783110281040
URL:
https://doi.org/10.1515/9783110281040
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