Kooperativer Bibliotheksverbund

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Format: 1 online resource (XIV, 642 p.)

ISBN: 9783110554250

Series Statement: Handbooks of Communication Science [HoCS] ; 27

Content: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Note: Frontmatter -- , Preface to Handbooks of Communication Science series -- , Acknowledgments -- , Contents -- , Introduction -- , 1 Public relations and social influence: Understanding the roots of a contested profession -- , Part I – Public Relations: History, Identity and Practice -- , 2 Public relations origins and evolution: A global perspective -- , 3 Women in public relations: A feminist perspective -- , 4 Public relations and the problems of professional identity -- , 5 Public relations as a reflective practice -- , 6 Public relations and legitimacy -- , 7 Public relations, power and control -- , Part II – Core Functions of Public Relations -- , 8 Public relations as media relations -- , 9 Public relations and social media -- , 10 Public relations as image and reputation management -- , 11 Strategic crisis management: State of the field, challenges and opportunities -- , 12 Public relations for stakeholder and societal engagement -- , 13 Social advocacy and public relations: Building communitas in the public sphere -- , 14 Public relations measurement and evaluation -- , Part III – Theories of Public Relations -- , 15 The four models of public relations and their research legacy -- , 16 The Excellence Theory – origins, contribution and critique -- , 17 Personal influence in public relations -- , 18 Rhetorical theory of public relations -- , 19 Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations -- , 20 Global public relations: Multi-paradigmatic perspectives, key approaches and future directions -- , 21 Relationship management: Status and theory -- , 22 Extending the boundaries of public relations through community-building and organic theories -- , 23 Dialogic theory -- , 24 A conceptual genealogy of the situational theory of problem solving: Reconceptualizing communication for strategic behavioral communication management -- , Part IV – Recent Theorizing in Public Relations -- , 25 The strategic application of social capital theory in public relations -- , 26 Ideas of public relations in the light of Scandinavian institutionalism -- , 27 Public relations and Actor-Network Theory -- , 28 Public relations and expectation theory: Introducing Relationship Expectation Theory (RET) for public relations -- , 29 Public relations and cultural theories -- , 30 Ethical theories and public relations: Global issues and challenges -- , Afterwords -- , 31 Critical reflections on the field -- , 32 Mapping public relations theory: Concluding reflections and future directions -- , Contributors to this volume -- , Index , In English.

Additional Edition: ISBN 9783110552607

Additional Edition: ISBN 9783110552294

Language: English

Subjects: General works

Keywords: Aufsatzsammlung

DOI: 10.1515/9783110554250

URL: https://doi.org/10.1515/9783110554250

URL: https://www.degruyter.com/isbn/9783110554250

URL: https://doi.org/10.1515/9783110554250

URL: https://www.degruyter.com/isbn/9783110554250

URL: lizenzpflichtig

URL: lizenzpflichtig

URL: lizenzpflichtig

URL: Cover

URL: Inhaltsverzeichnis

URL: Cover

URL: Cover

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Format: XIV, 642 Seiten , Diagramme , 24 cm x 17 cm

ISBN: 9783110552294 , 3110552299

Series Statement: Handbooks of communication science volume 27

Note: Erscheint auch als Online-Ausgabe 9783110554267 (ISBN) , Erscheint auch als Online-Ausgabe 9783110554250 (ISBN) , Erscheint auch als Online-Ausgabe 9783110552607 (ISBN)

Language: English

Keywords: Öffentlichkeitsarbeit

URL: http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110552294&searchTitles=true

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Format: Online-Ressource (XIV, 642 Seiten) : , 25 Illustrationen.

Edition: 1. Auflage

ISBN: 978-3-11-055425-0 , 978-3-11-055260-7

Series Statement: Handbooks of communication science volume 27

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-11-055229-4

Language: English

Subjects: Economics , General works

Keywords: Öffentlichkeitsarbeit ; Aufsatzsammlung

DOI: 10.1515/9783110554250

URN: urn:nbn:de:101:1-2021010609260775227387

URL: https://nbn-resolving.org/urn:nbn:de:101:1-2021010609260775227387

URL: https://d-nb.info/1224551230/34

URL: Volltext  (URL des Erstveröffentlichers)